• falstaff88 wrote a new blog post: Clever Copywriting? TRY SMART SELLING! 9 years, 10 months ago

    Companies who are looking to employ advertising agencies with expensive copywriters should follow a few simple rules before choosing them. Copywriting is not the art of using clever language, but of creating salesmanship in words. And the very first thing about selling is to understand the customer. The selling message must clearly state the benefit to the [...]