Having a small link building budget need not reduce the
possibilities of your link building campaign. The best links
tend to be built through hard work rather than through
payments.

Links from quality sites are links from those site that are
also of value as opposed to those that only exist for
reasons such as selling text link advertising.

A real benefit of making quality content and then pursuing
quality links is that the content will attract links from
sites that are more likely to be trusted and provide
powerful link weight.

Links from quality sites also help to increase reputation
and referring traffic as opposed to lower quality links that
may not provide any relevant click. These links are also
more likely to be from sites that will have a long lifetime
as opposed to say splogs - some of which may only have a few
years online.

Authoring quality content can be  an extremely time
consuming process and will probably need to be a on-going
task over months, years or on a permanent basis. The content
would also greatly benefit from marketing, which will take
even more important time. There is also the case that the
content will not bring as much attention as anticipated and
thus be a poor investment.

When choosing the requirements that should be used for a
link building campaign it is important to weight up how much
time and/or money you are willing to spend, how competitive
the terms are that you want to be placed for and how
important it is to you to build reputation and referring
traffic.

If you are a small company with a small marketing budget you
will possibly want to opt for lower quality link building
strategies and choose less competitive keywords. This will
probably bring you the best return for time and money.

For example if you are a electrician from Birmingham you are
probably going to benefit more from article marketing than
social media promotion.