As we all have been reading, online video consumption growth rates have soared over the past year especially due to broadband growth and penetration. As a result, video sharing and video search website have realize a much stronger traffic scenario whereby advertisers and marketers are spending and are poised to spend just short of $1billion in online video advertising this year.

What the advertisers get in this business relationship is the chance to stop wasting advertising resources and use new tools more efficient for the money-wise promotion of products and services.