Amy Gilron is a master at her craft. Born in America, now a resident of Beersheva, she trained as a professional cabinet maker. Amy currently operates from her studio in Beersheva where she creates original designs of Judaica using woods from all over the world, sometimes with accents of glass and metalwork.
A full description of her business named ETZ-RON, together with all her products is featured on the website www.etz-ron.com
Amy has seen good days and not-so-good days in Etz-Ron. Formerly, she sold to shops and other retail outlets in Israel, but a few years ago she decided to go online with her selling. That decision proved to be very wise and her business has grown steadily since marketing her products factory-direct.
The bulk of Etz-Ron customers live overseas, mainly in the United States. She is also cultivating some new marketing concepts which will ensure that customers pay the same price for her products wherever they buy them; online or through retail outlets. When completed, this venture will open up markets for Etz-Ron throughout the world, including Israel.
Online marketing is growing at an alarmingly fast rate. Customers recognize the convenience of shopping on their computer and paying factory-direct prices. For Amy Gilron, a seasoned artisan, this form of selling has enabled her to build a thriving business.
This feature was compiled and written by Lloyd Masel. Other businesses are invited to submit details for this blog. There is no cost involved. If it helps to sell more Israeli made goods and services, the exercise is beneficial to us all.