Stephen Leavitt runs a personalized business called WebAds. His Profile on Jobshuk is simple but straight to the point. "Provides Targeted and Optimized Advertising," it reads. Nothing more, nothing less. No flowery language, no fancy promises. So, when Stephen recently received the following letter from a satisfied customer, his judgment of under-statement seemed vindicated. After all, precious things come in small parcels. Here’s what the customer had to say:
"On behalf of the 2500 Warm The Needy families, I thank you for your generous and invaluable support. As you may know, this winter has been the coldest Israel has seen in thirty years. Twice, Jerusalem was blanketed with snow. A record number of cold-related deaths were reported. This made our efforts ever so important.
Thanks in significant part to you, Warm The Needy was able to distribute over six hundred heaters this winter as well as assist over 1500 families with their electric bills.
We could not have possibly done so without your help.
As a grassroots organization, we do everything we can to ensure that 100% of every dollar is spent solely on actual aid work. There are no paid employees, but a team of dedicated volunteers who work day and night for the cause.
In partnership with the Israel Electric Corp., we have developed and maintain a sophisticated system spanning the entire country. We continue to work hand in hand with several major aid organizations across Israel battling the severe poverty now affecting 1,678,000 Israelis classified as living below the poverty line. Our activists are spread throughout the country and ensure every family is dealt with professionally and in a self-respecting manner.
With the winter coming to a close we look back at what we have achieved. Simply stated, through your assistance, we did a tremendous amount.
I wanted to personally thank you all for your contributions, for your assistance, for your connections, for your kind remarks and even for just taking an interest.
Best wishes for a healthy and warm winter.
Hershel Puretz. Founder, Warm The Needy. www.warmtheneedy.org
This letter is an excellent reference for Stephen Leavitt. Nothing counts more than a testimonial from an obviously highly satisfied customer. Good advertising is far more than well-chosen words. It’s all about delivering exactly what a customer wants, needs and expects.
Stephen can be reached on www.PoweredbyWebAds.com
E-mail st***@*******co.il