Everybody’s heard the saying there’s no such thing as a free lunch, so when a genuine free offer comes along, the first thing to ask is, "what’s the catch?"
Yet, in some cases free lunches come without the hidden price tag. Take the case of our classical music website, www.classical-music-israel.com
The site is Israel’s most comprehensive and informative document about classical music and musicians in Israel. In fact, so popular that we have been approached by the jazz community to incorporate their activities into the site.
Back to the free lunch, in this case, free advertising. Open the site and look at the free offers. You can list your concerts free of charge, your activities are also listed free of charge, plus a Music Library where you can post your videos, again, free of charge.
So, why do we do this? A simple question deserves a simple answer. We offer free space to people who are making music so that we can collect more visitors to our site. When we have sufficient numbers we can then approach the major commercial advertisers in the community to advertise on our site.
Most music makers don’t have the resources to pay for advertising, but it costs absolutely nothing to read a website, and don’t forget to visit our daily blog, in addition. We are not interested in trying to penalise the people who are building the cultural life of Israel.
We want to help them to sell more tickets and promote bigger and better concerts. Big business will be happy to foot the bill.
Is that such a complicated strategy? Just enjoy the free lunch while it’s on offer.