It’s tough out there in the real world of business. Everybody fighting to sell their goods and services and would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused.
Selling is an art, not a science. It’s a subtle business and the best way to learn the art is to actually live it, day and night.
Young entrepreneurs with products to sell should bear in mind that customers are far more interested in the benefits for themselves in preference to everything else.
The old slogan in advertising of ‘What’s In It for Me’ applies to the buyer, not the seller.
If you’re looking for a reliable copywriter to sell your goods or services, choose one who understands what makes customers buy. What turns them on. What makes them tick.
You may have the greatest product in the world in your eyes. Convincing the buyer to sign the order usually depends on the chemistry of the sales person, not the product itself.
Selling is a highly sophisticated business.
Lloyd Masel