An inseparable duo. Poetry and Advertising.

"I shot an arrow into the air,                      It fell to earth I know not where:"

These famous lines from the pen of the legendary American poet Henry Longfellow were written many, many years ago. Had Longfellow lived in the 21st century, he may have written the following:

"I posted my website into space,      Whoever reads it, I have no trace:"

It never ceases to amaze me how many people post a brand new website and expect it bring them heaps of business without driving people to the site. There are several ways to drive more traffic to your website, but one thing that I cannot fathom is the number of website owners who don’t have any idea whatsoever about the current traffic on their site.

For example, information about who reads the site, where they live, what pages they prefer and so on are absolutely vital to determine how a website should be effectively managed.

There are numerous tracking devices available for this purpose and website owners without tracking should consult their webmaster about the best method of measurement they should use.

But let’s get back to poetry. While browsing through the social media I came across a member of JobShuk named Yonatan Maisel. Being so close to my own family name I made contact with him to enquire whether or not we were related. Well, we’re not, but what I did discover was Yonatan has a very compelling website where all his numerous credentials were clearly itemized.

One of his talents is writing poetry. I can think of no more qualified person to write advertising copy than a poet. The reasons are as follows:

Poetry is the language of emotion. Real life expressed in beautiful language. Aimed directly at the heart, not the head. And this is the critical factor.

Today, with a market of entrepreneurs offering so many similar products, the successful operators will be the ones who can reach out to people and present their credentials in an appealing and trustworthy manner. That’s where emotion becomes such a vital ingredient in the copy. Words are very powerful when correctly used. They must appeal directly to the senses of the reader. When misused, verbage becomes garbage.

Have a look at Yonatan’s website. You’ll be suitably impressed. You can access it through his profile on JobShuk.

As for myself, I’d also like to offer assistance for those in need. Take a peek at my profile on JobShuk where you’ll see some real benefits I’m offering for potential clients.

I look forward to hearing from you soon.

Lloyd Masel

fa********@***il.com