Big advertising agencies make money from media commissions and major sponsorships.
Copywriting comes a poor last. In the words of advertising wizard David Ogilvy;
"Advertising agencies are infested with men and women who cannot write."
Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David Ogilvy;
"I do not regard advertising as entertainment or an art form, but as a medium of information."
So, why do some of the world’s biggest companies choose to use the big agencies in the advertising world and not the smaller companies who provide more detailed and caring services?
The answer is simple. The big agencies only chase the big spenders. Those with massive budgets. Use your imagination to work out how they succeed.
So where does this leave small business and even medium sized companies with modest advertising budgets?
That’s where TIKSHORET comes in!
This well-knit marketing group of four ladies with impressive qualifications is the perfect answer for businesses who seek and need the best value for their money. Businesses who are more interested in results, not image.
Open their website and read all about them.
Tikshoret services include advertising, public relations, branding, newsletters, website design, social media marketing and event organization.
A one stop marketing shop!
The secret in choosing a smaller marketing agency is to consider the range of services offered. Whereas big advertising agencies really only concentrate on big revenue income, the smaller agencies like Tikshoret take a personal interest in clients, providing the maximum range of services plus personal attention.
PROFILE-PLUS is devised and compiled by Creative Copywriter Lloyd Masel for members of JobShuk as an addition to their Profile.
Lloyd Masel fa********@***il.com