According to a report published in 2007 by the US Department of Commerce, Census Bureau and International Trade,
Small firms represent 99.7% of all employment firms.
Small firms employ 50% of all private sector employees.
Of the number of small firms 52% are home-based.
Of the number of identified exports, 97.5% were from small firms.
Nobody can argue with hard-baked facts, but we constantly hear grumbling disapproval from the small business community.
"We’ve sold ourselves out to Asia!"
Yes, we’re all too familiar with those ‘buy local products’ campaigns. Granted, it creates jobs, keeps our money safely at home and increases export income, but it’s boring stuff.
Customers only spend their money on what THEY want, not what the COUNTRY needs.
They expect the best of everything. Best service, best value for their money and the best quality.
And it’s the small business sector of the economy that can best provide the needs of customers and get it all together right.
Small business proprietors are close to the scene of the action, not buried away in glass-closeted offices on the top floor of some skyscraper.
They should be heartened by the figures posted above. These are facts, not opinions.
But ask yourself a simple question. Are you really getting it right?
One person who is doing everything right is Zvi Lando of Kesher Web Productions. Not only does Zvi offer some helpful information about himself and his background on his Profile, but in some detail elaborates what he can offer YOU, the customer.
Profiles are not tools for selling yourself, but to offer potential customers the incentive to buy.
And that’s exactly the secret to success. Give the customers what they want. All ways and always.
Zvi Lando’s website: www.connect.co.il
Profile-Plus is devised and compiled by Lloyd Masel as a free service to JobShuk members to build on their Profiles.
Lloyd Masel
Creative Copywriter