Way back in 1966 songwriters Bob Tiele and George David Weiss wrote a song. Just right for the mood in America at the time. They offered the song to Tony Bennett who declined the offer.
The songwriters then approached Louis Armstrong who immediately saw the great possibilities within the song and he signed up.
The song "What a Wonderful World" became a hit of massive proportions. The individuality and personality of Armstrong with his beautiful trumpet and husky voice was unique and original. The song soon hit the top of the charts. At 66 years of age, Louis Armstrong was the oldest singer to have ever topped the charts in America.
The song resurfaced in the film "Good Morning Vietman" twenty years later and its popularity continued to grow. In 1999 "What a Wonderful World" was admitted to the Grammy Hall of Fame.
What can we learn about this wonderful story?
The business world of today is choked with every conceivable type of commerical enterprise. To stand out a business entrepreneur needs to find a unique modus operandi to become successful.
When you create individuality in your business, you’ll bound to be noticed. Your own handwriting becomes your path to success.
Perhaps an original advertising campaign. A personalised approach to dealing with customers. Anything which has the stamp of your special individuality.
The story of Louis Armstrong is merely a guide. But he stood out from the crowd. He was different and try as they may, nobody could emulate his truly ‘wonderful world’ of song.
Lloyd Masel. Advertising Consultant.