Article Marketing – Writing Articles to Help Promote Your Business to The World

The beauty of article marketing is that you can share your knowledge with the world. If you are an expert in a field, this is your chance to show off your expertise. When you share quality and valuable information, your readers will not only respect you, but they will trust you as well. It is very important that you build trust and respect among your readers for the simple reason that this can turn them into customers. 

 Remember:  Many, many people search the web for information. Show ‘em what you got!

 When writing an article, always make sure that you are sharing valuable and quality information with your audience or potential audience. Many small business owners make the mistake of writing a bunch of hype paragraphs about themselves. Anonymous readers are not interested in your resume as much as what you have to offer them. They want to know how you can provide an answer to their question or a solution to their problem. A misleading title will lead to upset readers. Instead, keep your audience in mind both in the present and in the future; you want to build an audience around your product or service. You want to build a strong and loyal following. 

Keep in mind that:

 

  • Just about every article site will allow you to place your website link as a signature. Take advantage!
  • Don’t place your site’s URL in every third sentence. Save it for the end.
  • Always make sure that you enter your article under the right category or categories.
  • Always make sure to add meta-tags (categorizing words and phrases) when asked..
  • Before you run to submit your article, study the site you’re submitting to.
  • Before launching your site, business have at least four articles prepared.
  • Make sure to provide your readers with a way of contacting you (list your email address, phone number, whatever) at the end of the article.
  • Article marketing helps with search engine results when your link appears in the article or is attached.

 There are literally thousands of article directories where you can publish. I suggest starting with these:

http://SearchWarp.com

http://www.squidoo.com

http://www.scribd.com 

http://EzineArticles.com

http://GoArticles.com 

Please note:

It is important to understand the difference between writing an article and writing a press release, as they are not the same. In an article you are sharing content information; in a press release you are sharing the key points about your business.

Good luck and stick with it…. !

Hillel Porath

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