When ever we hear about a new product, business, service or what ever it may be, what is the first action that we take?
We check out Google to learn more.["google it"]
The results in Google will give us some indication about this product, business or service that we just heard about. The Google results, on many levels will have an impact on our decision as to whether or not we will purchase this product or service.
Social media sites rank at the top pages of Google [and the other search engines as well]. If you are active in Social Media; forums, blogs and social networks, the results of your social media activities will appear on the first pages of Google.
Therefore when someone hears about your product, service or business the first step they will probably take is to check Google to learn more sbout you. The more positive results they will have about you, then the easier it will be for them to make a decision.
The more positive information that people will have about you the more they will trust you and your services.
Hillel Porath
I always recommend: Always begin your search engine marketing SEM with PPC, pay per click advertising. Why? With PPC you can test: 1. your business model (does it convert) 2. your marketing message (what gets more attention and conversions) 3. ROI – PPC can be a profitable advertising venue, if done correctly.
Once you’ve “proved your business mode”, and perfected your messaging and offerings… move on to SEO and SMM (search engine optimization and social media marketing, but first things first: PPC
Check out our PPC Whitepaper… what to ask a potential PPC Agency.
Hi Dan
Thanks for your responce.
In my humble opinion I dont always see PPC as the ideal way to market a website. It can be effective when targeting a very specific market. From what I have seen – When the average joe is setting up a website on almost a zero budget PPC can become a major financial burden as it doesnt always work. Therefore I always recommend to start with SMM – again this needs to be done with a proper SMM action plan. With SMM you can create multiple resources of traffic and this can allow one at the same time to create quality backlinks to a website and via this method improving ones SEO.