Are you finding your site’s bounce rate is high, you’re looking to increase your conversion rate (the percentage of sales generated from site visitors), wondering how online marketing strategies like SEO and social media can benefit your site? Before investing in online marketing, take a moment and carefully consider the UI (user interface) of your site.
‘The user interface of your site??’ – You may ask yourself, why is that important – all you want to do is generate as much traffic to your site as possible. Think of it this way, if your site has a tough navigation system, has unclear elements, doesn’t entice users to go deeper into the site, or more importantly, users aren’t doing what you want them to do, then your marketing dollars are far less effective.
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Hi Tanya,
Thanks for your comment, I’m so glad you liked it. I have found that there is an increasing awareness among site owners and people interested in having a website built of the importance of good web design. Good web design that understands that when designing for the web environment there are a lot of elements that need to be taken into consideration. The responsibility though is on the site owner to demand high standards from their service providers. Ask questions, read up on what’s entailed in creating, managing and marketing a website. If you’re still concerned about making sure your service providers are highly qualified and skilled at their craft – get recommendations or hire an internet consultant to help you choose the right professionals.
If the market demands top service providers, those who don’t provide will either have to improve or find something else to do.