Puah Institute – Joomla, Marketing Writing

My Joomla experience began last year with work on the English version of the Puah Institute website (which was designed by someone else). I was contracted to:

  • Beef up the Recipe section of their website – which broke down into categories, created a blog feed, and then solicited recipes and stories from famous chefs
  • Update, clean out and repair the Events section
  • Create a scrolling News section on the home page
  • Organize, update and promote the eCards section

When those projects were completed, I began marketing and fundraising efforts (which I continue to do today) of promoting their fundraising Events through social media campaigns through:

  • Direct targeted email
  • Puah’s Facebook page
  • Creating content and layout for their monthly e-newsletters and fundraising campaigns

PUAH Institute, established in 1990, has helped thousands of couples suffering from infertility through the process of building a family. Staff members have an extensive breadth of knowledge enabling PUAH Institute to handle everything from complicated medical inquiries to relevant halachic questions. Couples receive the benefit of PUAH Institute’s expertise in a private and compassionate environment conducive to their needs. Professional expertise is also available to the general public through a wide variety of lectures, seminars and training courses. Participants at these sessions include rabbis, physicians, healthcare providers and couples, all of whom share the common goal of raising awareness about reproductive health issues at both the social and medical levels.

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