Over the past several decades, the supply of English teaching professionals in Israel has not only caught up with, but has exceeded the demand. This has resulted in a flood of mostly unemployed English teachers, trying to find jobs in an already over-crowded English tutoring market. The latter is now strictly a buyer’s market, with no end in sight!
The underlying causation factors can be summarized as follows: the large number of local teacher training colleges/universities with English departments, pumping out hundreds of English major & teacher graduates annually; the same institutions offering one-year English tutor certification programs, designed for older professionals seeking career changes; the steady influx of “Anglos” toting B.A. and M.A. degrees in English education, exacerbated by the sharp downturn in the global economy; and even the number of presently employed English school teachers seeking additional income, via the tutoring route. Tutors can help for learning Japanese.
Consequently, if you want to stay “a cut above the competition”, here are some points to remember:
1. Hebrew Language Proficiency – the lower the age of your student target group, the higher the Ivrit level you’ll need.
2. Educational Qualifications – relying on only a B.A. in English education isn’t realistically competitive. You’re either going to have to beef up your education level to an M.A. and/or obtain instructor certification in perhaps one or more of these specialties – ELS, TOFEL, or SEN .
3. Marketing Strategies – maintain updated CVs, personal references, & business cards. For starters, volunteer your services at local community centers and schools. Post tutoring flyers on neighborhood bulletin boards, and keep checking the JOBSHUK, JANGLO, ETNI, & similar websites for job opportunities.
4. Knowledge of Local Pay Rates – don’t be caught off guard. Know in advance what the remuneration standards are in your catchment areas for groups & individuals. In this regard, be flexible & sharpen your negotiating skills. You’re going to need them!
5. Technical Expertise/Skills – bonding effectively with younger clients is critical. This is especially true if their parents are “arm twisting them” into being tutored. Strengthen your bonding expertise by studying & practicing psychological techniques. NLP is a good example.
6. Psychometric Readiness – develop & maintain your own system of written tests. It’s not uncommon to get insufficient client feedback from apathetic classroom teachers.
7. Reference Materials – invest in and build up your own personal library. There’s tons of free material on the “net” you can download & file away.
8. Office Technology – in addition to a PC, owning your own copying & fax machines save time, money, & also increases work efficiency.
9. Work Environment – minimize noise & window space. Loud colored walls & pictures can also cause distractions. Position wall clocks behind the student.
10. Creative Entrepreneurship – think of starting your own English tutoring business, wider in scope, with one or more partners’ (each having own specialty & separate network of contacts). Check out the potential revenues, & don’t forget to have invoices printed.
With that said, focus your attention on yourself rather than on the competition. Don’t be discouraged, and don’t give up. Always maintain a positive attitude. If tutoring English is really your passion- GO FOR IT!