50 Topics to Write About in Your Business Blog!

50 Topics to Write About in Your Business Blog

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I was recently asked by a colleague for a list of subjects to write about in a business blog. She had been biz-blogging for months and was going through a drought; no ideas were coming to her mind. I took it as a challenge; the catalyst to brainstorm. Although there are many topics that I have not included, here is a list of prospective subjects I have come up with, listed in no particular order. Some are subjects I have written about in my own blog, others are ones I have never thought of until now and will be using in future posts.

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Whether starting a business blog, or as a cure for writers-block, I hope you find the list to be useful:

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1) A professional profile of yourself

2) A profile of your business

3) A profile of the industry in which you work

4) Factors, qualities and characteristics that set you apart from your competitors

5) A personal/professional success story

6) A recent project which you have completed

7) Awards, recognition and/or accolades you have received recently

8) A current event or news story which you can relate to you or your business

9) Tips for your prospective customers

10) Advice for your prospective customers

11) Tips and advice for others who practice your profession

12) "How-to" information for your readers

13) Business aspects of your profession

14) Financial aspects of your profession

15) Licensing, legal and professional aspects of your profession

16) Inspirational thoughts for professionals

17) Things you have learned to help you succeed

18) Ways to increase sales and profitability

19) A marketing plan which you have found to be successful

20) A sales plan which you have found to be successful

21) Social Media issues, factors and advice

22) Goal-setting

23) Industry predictions and trends

24) Brainstorming ideas and techniques

25) Networking

26) Psychological issues: success, failure, rebounding, frustration, motivation

27) Balancing family and work

28) Communication

29) Business lessons you have learned from a movie

30) Business lessons you have learned from a book

31) Business lessons you have learned from a famous business personality

32) Business lessons you have learned from a famous historical figure

33) Sports and business

33) Great songs to listen to while working

34) Constructive criticism: giving and receiving

35) The client/service-provider relationship

36) Tips and advice on writing a business blog

37) Professional myths vs. reality

38) Creativity

39) Technology and your business/profession

40) Finding and exploiting niches

41) Coping with downtime

42) Issues for freelancers

43) "Do’s" and "don’ts" of your profession

44) Customer-service and quality issues

45) Resume and portfolio tips for others in your field

46) Public-relations

47) Teamwork and conflict resolution

48) Building a business from scratch

49) Letting go: recreation, relaxation and vacation ideas

50) Cultural, gender, ethnic and geographical aspects of your profession

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One of the assumptions which many people who have asked my advice on business-blogging hold to is that every business article which one writes needs to be directly related to one’s own business. This is simply not true! All that you need is a minor connection to your business, a "tie-in" so to speak.

The goals of business-blogging can/should be: entertaining, educating, informing, building rapport, connecting on a professional level, connecting on an emotional level, networking and relationship building, providing tips, dispensing advice and selling yourself. Writing a blog is about putting yourself on the professional map. It’s about creating and maintaining a name for yourself: "branding" yourself so-to-speak. It’s about setting yourself apart from the competition by saying to others, "Hey, here I am!"

And remember: whatever subject you choose to blog about, use your articles as a forum to sell yourself. I have yet to meet the business blogger who does it purely for enjoyment. Every effective business blog needs a "sales-pitch." Whether it’s contained in the article itself or as a final paragraph or "by-line," tell the reader, either overtly or covertly, what you have to offer them. Put a link to your website and/or profile. Paint a portrait of yourself and your services. Give yourself a public pat-on-the-back. It’s no time to be shy!

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One final thought: be consistent in your blogging. Keep in mind that the average blogger stops completely after three weeks. When a prospective customer views your blog and sees that it has been months and months since your last posting, it can easily be construed as a sign of inconsistency. So push yourself to write! 1-3 hours each week is all it takes to maintain a regular blog.

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Wishing you success in your business blogging!

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Hello. My name is Yonatan Maisel. I am a professional writer, published author and business-blogger.

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