PROFILE-PLUS. Wendy Brings Artistic Flair to Bustling Tel Aviv

Moving trading premises from one site to another is rather common practice. Normally, just a routine affair.

But for Interior Decorator and Designer, Wendy Mesguich, changing her business location from Beit Shemesh to Tel Aviv proved to be a real marketing challenge.

Wendy’s business of redecorating and designing interiors requires constant and close contact with clients.

Once in Tel Aviv she needed to build a new clientele base. Traveling was not an option.

Life in busy and bustling Tel Aviv was different from the more sedate lifestyle in the hills just outside of Jerusalem. People in Tel Aviv were always pressed for time. Always in a hurry.

But Wendy is a go-getter and knowingly is really gearing up to paint the town red.

First thing Wendy tackled was her JobShuk Profile. In just a couple of hours she transformed the text into an exciting document.

Lots of brief captions in bold type to catch the eye. Full size photographs showing explicit details of her stunning makeovers. It’s great advertising.

One of her loves and convictions is to work with sustainable materials in her redecorating and redesigning. It’s encouraging to see people using their imagination and creativity to protect our troubled environment.

Wendy Mesguich, an enterprising artist has recognized the value to her business of building her (free) JobShuk Profile into a dramatic selling document.

A good lesson in creativity and opportunity.

Wendy Mesguich  gi*********@***il.com

Profile-Plus is devised and compiled by Creative Copywriter Lloyd Masel as a free service to Jobshuk Members.

Lloyd Masel   fa********@***il.com

  

 

PROFILE-PLUS. ARE MULTI-NATIONALS THE ECONOMY OF THE FUTURE?

According to a report published in 2007 by the US Department of Commerce, Census Bureau and International Trade,

Small firms represent 99.7% of all employment firms.

Small firms employ 50% of all private sector employees.

Of the number of small firms 52% are home-based.

Of the number of identified exports, 97.5% were from small firms.

Nobody can argue with hard-baked facts, but we constantly hear grumbling disapproval from the small business community. 

"We’ve sold ourselves out to Asia!" 

Yes, we’re all too familiar with those ‘buy local products’ campaigns. Granted, it creates jobs, keeps our money safely at home and increases export income, but it’s boring stuff. 

Customers only spend their money on what THEY want, not what the COUNTRY needs.

They expect the best of everything. Best service, best value for their money and the best quality.

And it’s the small business sector of the economy that can best provide the needs of customers and get it all together right.

Small business proprietors are close to the scene of the action, not buried away in glass-closeted offices on the top floor of some skyscraper.

They should be heartened by the figures posted above. These are facts, not opinions.

But ask yourself a simple question. Are you really getting it right?

One person who is doing everything right is Zvi Lando of Kesher Web Productions. Not only does Zvi offer some helpful information about himself and his background on his Profile, but in some detail elaborates what he can offer YOU, the customer.

Profiles are not tools for selling yourself, but to offer potential customers the incentive to buy.

And that’s exactly the secret to success. Give the customers what they want. All ways and always.

Zvi Lando’s website:  www.connect.co.il

Profile-Plus is devised and compiled by Lloyd Masel as a free service to JobShuk members to build on their Profiles.

Lloyd Masel

Creative Copywriter  

fa********@***il.com

PROFILE-PLUS. Fred and Freda have Guests Arriving from the U.K.

Hey Fred! Just got a letter from our friends in the U.K.

Didn’t know we had any Freda. Who?

You know, we met them a couple of years ago when they came to Israel on a mission.

What, another mission?

No this time alone. They want to make a contribution to a worthwhile cause.

Tell them to get in touch with Arnie Draiman. He’ll put them right.

Who’s he?

Arnie runs a Consulting Group which primarily serves individual donors and philanthropists. He’s an expert.

What do you mean an expert. Another one of those political commentators?

No, Freda. He organizes Adventure Tours in Israel. They choose what interests them, whether hunger, animals, teens at risk, elders, immigrants and so on, then Arnie constructs a tailor-made tour. 

What a great idea, Fred. Better than giving blind, don’t you think?

Sure thing! Arnie even does due dilligence on a NFP organization.

What’s an NFP?

Never mind, Freda. Just tell ’em to get in touch with Arnie.

Arnie Draiman  www.draimanconsulting.com

Story created by Lloyd Masel

Creative Copywriter  fa********@***il.com

PROFILE-PLUS. The New Breed of Moviemakers

During the British Mandate and following the creation of statehood, early filmmaking in Israel focussed on the Land of Israel and the benefits of restoring Jewish connection to the land.

In 1964, Ephraim Kishon’s first movie Sallah Shabbati depicts the story of a lazy but charming immigrant who manipulates the system for his own advantage.

It proved to be a turning point in Israeli filmmaking and was nominated for an Academy Award.

During the 1970s filmmakers concentrated on what has been called Bourekas movies. Feel good stuff designed to take the pressure off day-to-day living. Just like eating sweet pastries for pleasure.

With the exploding population in the early 1990s cinema in Israel really came of age, both in quality and quantity. Younger and talented filmmakers turned their attention to more serious matters.

American-born filmmaker Joshua Faudem, now  resident in Israel and one of the new breed of filmmakers, served as a sergeant in an airborne unit after being drafted into the IDF for three years. He saw combat in Lebanon, the West Bank and Gaza which left a marked impression on him.

In his films, Faudem attempts to humanize international issues which have been negatively labeled by the world media.

The personal aftermath of tragic events is often overlooked in the quest for sensational headlines.

The film A Will to Dance depicts the human relationship between a married couple in Germany following World War II. She, a survivor of the Holocaust, he a soldier in the German Army.

Both keep past secrets apart and their daughter grows up without knowledge of her parents’ former lives.

The film was written by Joshua Faudem in conjunction with Benjamin Gray and directed by Faudem.

The award-winning movie Blues on the Beach is a re-enactment of the terrorist attack in Mike’s Club and the personal stories from people in the Club during the attack.

Written and directed by Joshua Faudem.

The debate whether or not art can influence politics still rages. Perhaps best summed up by world-famous singer Paul Robeson, a great activist for equality and human rights.

‘As an artist I come to sing, but as a citizen I will always speak for peace and no-one can silence me in this.’  

Films which reach to the heart of injustice are perhaps an even better road towards peaceful co-existence.

PROFILE-PLUS is devised and compiled by Lloyd Masel for the benefit of JobShuk members. A free service.

LLOYD MASEL   fa********@***il.com

Creative Copywriter

PROFILE-PLUS. If You Can’t Sell Them Knowledge, You Won’t Sell Them Real Estate

In a comprehensive survey conducted by the National Association of Realtors in the United States, it was found that 87% of recent home buyers used the internet as an information resource during their home-buying process.

Few relied on ‘For Sale’ posters, magazines, newspapers, television and radio. 

Of buyers who used the internet, 85% worked in conjunction with Real Estate Agents, as their input was invaluable for the accumulation of knowledge.

Part of the study also revealed 84% of purchasers in their search for Real Estate Brokers claimed the information on the internet was poorly displayed with an absence of local information and outdated market data.

As our society moves away from an industrialized economy into an information-based economy, the nature of selling has also changed.

For first-home buyers the purchase of a home or an apartment is often the biggest decision in a lifetime and the old-fashioned method of just Buy and Sell is passe.

An old Russian proverb says there are two fools for every market. One who asks too little, one who asks too much.

Long gone is the Oriental market approach of buying and selling Real Estate. Nobody is prepared to simply settle on bargaining. If you can’t sell them knowledge, you won’t sell them Real Estate.

A fine example of a convincing and modern approach to Real Estate Brokerage is the website of Nadlan Town. Not only expertly designed, but full of vital information a would-be purchaser needs.

In addition, the blog offers current news about real estate and building trends, interest rates and other useful financial indicators.

This is what a knowledge-based website is all about. Not just facts, but more facts and even more facts.

www.nadlantown.com

PROFILE-PLUS is devised and compiled by Lloyd Masel for the benefit of JobShuk members. It is a free service.

LLOYD MASEL  fa********@***il.com

Creative Copywriter

Fred and Freda are in Trouble with their Computer. What to Do?

Hey Fred!

What now Freda?

My computer’s just gone down. What do I do now?

No idea, Freda. My shelf life expired years ago. Call the grandchildren.

You know that’s useless Fred. They’re always too busy with this and that.

Then call a computer repair guy and ask him to come over.

The last time we tried that the guy said he was too busy to come over. Drop it in, he said.

Hey, Freda. The other day the boys at the Bowling Club were chatting about problems with computer repair jobs and the name of Beau Schutz cropped up.

Funny you should say that, Fred. The girls at the Bridge Club have also talked about him. They say he calls himself the Computer Doctor. Great service. Day or night.

Give him a call. You can probably find his name on JobShuk. It’s a great source of info.

If he’s a doctor Fred, do you think he might have a look at my lumbago?

Dunno. Ask him and see.

Beau Schutz   www.israelpcdoctor.com/

Story by Lloyd Masel

Creative Copywriter   fa********@***il.com

 

 

PROFILE-PLUS. Esther Through the Looking-Glass

In 2008 the prestigious company Writers’ Digest, part of the American F+M Publications, voted Esther Heller’s website www.jewishwriting.com one of the top 101 sites in the world.

"This site is for e-mail and correspondence classes, but if you dig a little you’ll find some of the best resources of Jewish writing and publications. Tamar Wisemon’s article on the Jewish magazine and newspaper market is a must read," they wrote.

Praise indeed, but the focal point made in their appraisal was the comment "Dig a little."

Like Alice peeping Through the Looking Glass there’s a lot to find when you seriously explore the site in some detail.

Esther’s Jobshuk PROFILE is very routine, just a few brief comments about her professional skills and qualifications, but the website is chock-a-block with goodies.

Simply compiled, homegrown if you like, the site is devoid of pretty pictures, graphics and futuristic designs, concentrating wholly on information. Loads of it and clearly compiled for easy reading.

You’ll discover details about Esther’s book Tools and Tips for Jewish Writers. Everything you need to know about the Jewish Writing Institute. Ways how to turn good writing into great writing.

Open ‘Links’ and uncover a comprehensive listing of publications for your information and interest.

In the electronic age of communication in which we live, thousands, maybe millions, of would-be writers are out there scratching around trying to eke out a living.

It’s not easy getting published, even getting paid for plying together articles. What might appear to be a lucrative way to earn money, sitting at home and thumping away on the computer is a totally misguided view.

That’s when you need the professional input of Esther Heller to teach, to advise and to assist in the art of creative writing.

Write what you KNOW. Write what you LOVE and write what you FIND EASY, but that’s just the beginning. It is essential to learn how to craft your trade.

PROFILE-PLUS is devised and compiled by Creative Copywriter Lloyd Masel as a free service to JobShuk members, designed to offer additional public exposure.

Lloyd Masel      fa********@***il.com

 

PROFILE-PLUS. Tikshoret, a one stop marketing shop.

Big advertising agencies make money from media commissions and major sponsorships.

Copywriting comes a poor last. In the words of advertising wizard David Ogilvy;

"Advertising agencies are infested with men and women who cannot write."

Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David Ogilvy;

"I do not regard advertising as entertainment or an art form, but as a medium of information."

So, why do some of the world’s biggest companies choose to use the big agencies in the advertising world and not the smaller companies who provide more detailed and caring services?

The answer is simple. The big agencies only chase the big spenders. Those with massive budgets. Use your imagination to work out how they succeed.

So where does this leave small business and even medium sized companies with modest advertising budgets?

That’s where TIKSHORET comes in!

This well-knit marketing group of four ladies with impressive qualifications is the perfect answer for businesses who seek and need the best value for their money. Businesses who are more interested in results, not image.

Open their website and read all about them.

Tikshoret services include advertising, public relations, branding, newsletters, website design, social media marketing and event organization.

A one stop marketing shop!

The secret in choosing a smaller marketing agency is to consider the range of services offered. Whereas big advertising agencies really only concentrate on big revenue income, the smaller agencies like Tikshoret take a personal interest in clients, providing the maximum range of services plus personal attention. 

PROFILE-PLUS is devised and compiled by Creative Copywriter Lloyd Masel for members of JobShuk as an addition to their Profile.

Lloyd Masel      fa********@***il.com

 

PROFILE-PLUS. Buy Low and Sell High.

 Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’

Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations.

But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and sell high in the world of ideas.

The Investment Theory of Creativity was founded  and developed by world-famous American Psychologist and Psychometrician Robert Jeffrey Sternberg.

After observing that psychologists measured their understanding of intelligence by observing students who were Book Smart and School Smart, Sternberg concluded that being Street Smart was also a major factor in intelligence analysis. 

So what is the notion of buying and selling ideas?

To buy ‘Low’ is to defy the masses by buying something which is unpopular at a bargain price. Develop the idea with a creative concept to convince people it is a first-rate product, then sell it ‘High’.

After cashing in, find another unpopular product, and so on.

Creative investment is implemented in three stages. First, you need to be creative. You need to think, not in boxes but in circles. The mind must go round and round in unchartered territory, rather than conditioned squarely with accepted academic theories.

Next, you must understand how to find a product which fits the criteria. Once discovered, then implement the concept. 

That’s when you need Yaakov Sandler.

Yaakov’s Isratech Services’ offers an investment service. As he states in his Profile, Israel attracts more foreign investment capital per capita than any other country in the world.

Isratech is the ideal place to start looking for a variety of investment opportunities with potential.

By subscribing to Isratech’s regular Newsletter you will receive constant updates of new projects, as and when they happen, even before they happen.

This is a most helpful service which will save investors many hours of time in searching. All you need to do is open Yaakov Sandler’s Profile and register your name for a private e-mail.

PROFILE-PLUS is devised and compiled by Creative Copywriter Lloyd Masel for the benefit of JobShuk members to offer them greater public recognition.

Lloyd Masel  fa********@***il.com

 

 

 

 

PROFILE-PLUS. Gershon’s Venture with Adventure

Tourism is one of Israel’s greatest sources of foreign revenue, despite concerns of travellers for their safety. The number of tourists seems to increase, year after year. 

Now that the LONELY PLANET has rated Tel Aviv third in a list of the world’s best cities, we should expect an influx of new tourists in the coming months.

With this potential surge in revenue, it seemed to be opportune to check through the list of JobShuk members in the tourist industry, notably Tour Guides.

Scanning through the list, some 20 or more, one name caught my attention. GERSHON RECHTMAN, with his enterprise named Israel Adventures.

Gershon’s PROFILE is concise with all details clearly enumerated. The number of testimonials published on his Profile is very impressive.

But, one sentence says;

"I invite you to read more about me and my outlook on guiding on my Blog."

On opening the last blog posted on JobShuk the first thing noticable is the date: 26 December 2009. It’s surely a good time to post a fresh blog.

So, here goes, Gershon. With my compliments!

My name is Gershon Rechtman. I run a venture here called Israel Adventures. Rather than outline what I can do for tourists, both young and old and  their wants and needs, I’d simply like to tell you what some of my previous clients have said:

"The trip enhanced our family bond and exposed us to a world of our fellow Jews."

"I developed a newfound taste for adventure that was more than just invigorating – it was empowering."

"We were touched and uplifted, educated and enriched."

There are probably 10,000 guides who could tell me the date Hadrian raised the city, but only one who could show me a living city inside the historical one."

"Thank you from the entire family and extended family for a trip of a lifetime."

"The trip as a whole was simply amazing!"

"So many things that we were ambivalent during the planning stage – but which you insisted that we do – turned out to be the highlights of the trip."

"The whole experience was such a whirlwind that it’s going to take a while for it all to settle in. You were amazing!"

"We participated in so many types of activities it still makes my head spin."

"I really believe that the trip helped the kids better see their place in the world as Jews and that by better connecting to the past they can project their future as Jews."

Gershon needs to do little else other than pass on these compliments.

It’s always easy to tell everybody what you do. What matters most is what they say!

PROFILE-PLUS is devised and compiled by creative copywriter Lloyd Masel for the benefit of JobShuk members with some add-on comments to their  PROFILE.

Lloyd Masel  fa********@***il.com