PROFILE-PLUS. Paintography Comes of Age

Paintograpy, the art of converting digital photography into digital painting. But, is that art?

Definitely. All photography is art. Paintography is simply a development of all old artform.

Galleries throughout the world have numerous exhibitions of black and white photography. The art is expressed through the skills of the photographer. An interesting expression, an unusual pose, a fine view and so on.

What about colored photography?

When it comes to collections of family and friends and other mementos, colored photography gives a more lifelike reproduction than black and white. Yet, once again, there are good photographers and not so good ones.

Take a look at commercial colored photography.

Here, the difference between video and film is significant. Video has a rather cold and artificial edge. Film is far more authentic. Here, the art is in the blending of color and images. Too much concentration of clashing colors can be destructive.

And so to paintography.

Granted, it’s new, but take a look at the artistry and spectacular images by Stephane Zerbib in his JobShuk Profile. This is a further advance on the possibilities presented by digital technology.

It’s a modern version of an old artform.

No doubt, it requires great artistic skills, but without them the artistry will disappear and they’ll simply become another commercial venture.

What would Picasso and other French Impressionists think about paintography taking the place of great and highly expensive original paintings?

Fact is, Impressionists faced considerable criticism in developing their new artform from conservative influences in Europe.

The great artists of both the past and present would recognize that something new is not easily accepted by the masses.

It takes determination and great skill to succeed.

PROFILE-PLUS is devised and written by creative copywriter Lloyd Masel as additional publicity for Members of JobShuk.

Lloyd Masel  fa********@***il.com

PROFILE-PLUS. Elementary my dear Watson!

I’d like to explain to JobShuk members in some detail what the posts on my blog called PROFILE-PLUS are all about.

First, there are many hundreds of members who have their Profiles posted on the site free-of-charge, not for a week, or for a month, but permanently, courtesy of Zvi Landsman. That’s worth its weight in gold, not fool’s gold.

Second, I’m a creative copywriter. What exactly does that mean? Simply this. My job is to create stories, not with boring facts and figures, but with a real twist of creativity. Something quite original, perhaps entertaining, but credible.

To find suitable material, I scan the Profiles searching for snippets of information which, when pieced together could make an interesting story.

Sometimes, I feel like Sherlock Holmes hunting for clues, not for who-dun-its, but for bits and pieces carefully hidden away in the Profiles. On occasions it’s like searching for a needle in a haystack.

Then again, also by reading between the lines of the Profile, a clue may be uncovered which tells something very significant about the member, not obvious at first reading.

That’s why it’s called PROFILE-PLUS. Like building something a little extra on what already exists.

Let’s take a real life example. I opened a JobShuk Profile with the heading ‘Freelancer from Jerusalem’. What I uncovered was a superbly compiled resume written by the freelancer, Helen Kariv.

Complete in every detail with a full listing of her education, professional summary and even the rates she charges for her services.

Not only that, but expertly presented in clear and concise language with easy-to-read type evenly spaced. It clearly demonstrated the clarity of her thinking and the attention to detail. 

To my mind there is little doubt that anybody wanting to employ Helen would feel most comfortable about the high standard of her work. A most effective and reliable operator.

It makes you feel comfortable when you know that somebody really understands what they’re doing.

And so, the Sherlock Holmes investigation discovered, that by reading between the lines, Helen Kariv doesn’t need to promote herself in blazing headlights.

Her resume says everything about herself, so clearly and efficiently. 

"It’s elementary my dear Watson."

Lloyd Masel fa********@***il.com

Creative Copywriter

PROFILE-PLUS. Victoria Gets Her Voice Over

Selling products with Jingles can be traced back to 1923 when commercial radio was first introduced into the United States.

The first singing advertisment "Have you Tried Wheaties" was specially written for a male quartet  who became known as the ‘Wheaties Quartet’.

When television reached its peak during the economic boom in the 1950s following World War II the Jingle became a great favorite with advertising agencies for all sorts of products.

Also a big source of revenue for Jingle writers.

With the growth of selling on the internet, copywriters at advertising agencies became bone lazy and rather than employ Jingle writers to create a tune suitable for the selling message, they simply downloaded music which more-or-less fitted their needs and employed singers accordingly.

This was doomed to fail. It simply doesn’t ring true. And sounds even worse!

Now we’ve entered a new age. The age of the professional Voiceover artist.

Victoria Feinerman is one of israel’s most respected Voiceover talents. Blessed with a professional well-honed and resonant voice, she possesses the power of persuasion in a gentle and appealing tone.

In her own words, Victoria produces voiceovers in accent-neutral US English for all purposes. She also itemizes in her website the benefits of voiceovers to advertise goods and service.

For instance, to personalize messages. For company identity. To humanize and make messages friendly, enough to captivate and capture buyers.

Of course, you can hear demos on her website. "Listen before you buy."

Victoria can be located on her website at: http://vicsvoice.com

Profile-Plus is devised and compiled as a cost-free service by creative copywriter Lloyd Masel. It is designed to bring greater awareness and publicity for JobShuk members. If you’ve got a story to tell, drop me a line.

Lloyd Masel

fa********@***il.com

PROFILE-PLUS. Miriam Gets Her Message Across

Vilfredo Pareto, who was born in France but later moved to Italy with his family in 1858, made important contributions to economics, sociology and moral philosophy, especially in the study of income distribution. He made the well-known observation that 20% of the population of Italy owned 80% of the land.

Joseph Juran, a Romanian Jew, born in 1904 and who was named the ‘father’ of management quality, adopted the findings of Pareto and expanded the thinking to develop what is known as ‘The Pareto Principle’ which separates the vital few from the useful many.

For instance, if you are selling goods and services, it is most likely that 80% of your sales come from 20% of your customers.

So, it’s vitally important to cherish the 20% few and look after them, while scouting the market for the 80% useful many.

Mirian Schwab, CEO of Illuminea, a marketing firm with an internet presence that focuses on creating effective and engaging websites and web marketing campaigns, has successfully employed the ‘Pareto Principle’ to develop her business.

For while Illuminea is a leading developer on the WordPress platform, a social media strategist and social SEO operator to attract the useful many, Miriam regularly publishes newsletters which are e-mailed to registered subscribers, her precious few. 

Miriam frequently lectures as a web evangelist and resource to the broader community in her quest to uncover even more of the useful many and to assist others.

You can find Miriam Schwab and her helpful staff at Illuminea on http://illuminea.com

Profile-Plus is devised and compiled by creative copywriter Lloyd Masel as a free service to assist JobShuk members gain greater public exposure.

Lloyd Masel

fa********@***il.com

 

PROFILE-PLUS. Paul Takes a Healthy Bite

The master of put-me-down quotes George Bernard Shaw once quipped: "The only man I know who behaves sensibly is my tailor. He takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them."

Similar cases of ‘stick to the tried and trusted old methods’ occur throughout the world. People who are resistant to change, especially suppliers of goods and services, often get well and truly left behind.

Not so Paul Hyams, owner of Bis Bari Healthy Bite, Israel’s first organic, kosher catering service providing vegetarian, vegan and dairy cuisine for functions and parties.

The highly experienced caterer, popularly known as Chef Paul has practiced in the food business for more than 20 years with experience in four continents.

According to Paul, Israel has the fastest growing market worldwide for organic food.

During the 20th century large supplies of new synthetic chemicals were introduced to the food supply. However, since the early 1990s organic food production has grown around 20% a year, far ahead of the rest of the food industry in both developed and developing nations.

Noting this significant and changing trend, Paul Hyams developed his unique catering service in Jerusalem. Recently, he moved to Modi’in to cater for the growing market for organic food in the center of the country.

Some of Bis Bari’s delighted clients have commented in glowing terms about the catering service.

"The only thing better than the amazing food is the outstanding service."

"Amazing food, delicious and creative."

Take a look at Bis Bari’s colorful and appetising menus on his website, www.bisbari.com which Paul created and built himself. A very talented young man!

Profile-Plus has been devised and compiled by Creative Copywriter Lloyd Masel to expand the public image of JobShuk members to the community at large. If you have an interesting story to tell, please drop me a line.

Lloyd Masel

fa********@***il.com

PROFILE-PLUS. Hershey the Comeback Kid

Profile-Plus has been carefully designed to assist small business in Israel in many different ways. 

Unusual stories and anecdotes are always interesting to read. Free publicity about the merits of a company is worth its weight in gold. Small start-up companies need a lot of exposure in the marketplace to become established. So many different angles to consider. 

What always fascinates people are the Comeback Kids. Those who failed at first, but by learning from their mistakes, became shrewd and astute business men and women at their second attempt.

Take the case of Milton Hershey who introduced the milk chocolate bar into the world in 1900. The company has never looked back since Hershey sold his failing caramel candy business for $1 million to devote his time and attention to making chocolate.

Hershey claimed that caramel was just a fad …. chocolate was a permanent thing. When the chips are down, not only do you need to have absolute faith in your new product, but you also need to convince people that earlier failure was just a stepping stone to bigger and better things.

Without wanting to pry into the personal affairs of any business, it is probably true to state that some JobShuk members struggle to eke out a decent living after flopping at the first attempt.

This is where Profile-Plus can assist. Drop us a line and we’ll gladly build an appropriate story to get you back on your feet again.

Just for the record. Nobody needs to know whether or not you have failed at the first attempt. This is not for public consumption.

While on the matter of consumption, you may be interested to know that all flavors of Hershey Bars are approved by the Kashruth Division of the Union of Orthodox Jewish Communities of America for consumption by observant Jews.

Finally, on an historical note, in 1905 Hershey introduced a chocolate bar named Hershey’s Kiss. An anonymous admirer said ….

"Forget love …. I’d rather fall into chocolate."

Profile-Plus is devised and compiled by Creative Copywriter Lloyd Masel. We look forward to hearing from you soon for your free story.

Lloyd Masel

fa********@***il.com

 

 

Profile-Plus. The Virtuosity of Virtuti-D

Who is Tanya Simkin? Just look at her most unusual and creative website. No templates, many abstract images and brief comments, yet cleverly disguised around this collection of original and unique ideas is a very talented and professional designer.

Tanya’s team at Virtuti-D comprises an international collection of artists, each masterful in their own chosen field of expertise. Their virtuosity as a team is demonstrated by the uniqueness of the finished images.

Furthermore, Tanya goes to geat lengths explaining the dedication of her team to produce outstanding work for even the most demanding clients, even to the minutest detail.

It is refreshing in a world dedicated to a virtual and instant mode of living to discover real artists in a commercial world, sometimes dominated by would-be designers and quick-fix operators.

So, just who would be interested in the modus operandi at Virtuti-D?

There is little doubt that businesses engaged in up-market products would find their images lifted significantly when working together with Virtuti-D. Take a look at the website and see the profiles already completed. Some deserve to be museum pieces.

The other point which should be made is that this kind of work is a fine example of the artistic nature being conducted by many small business operators in Israel.

We are a creative country with many wonderful workers hidden away in their studios and offices without sufficient publicity.

This is what Profile-Plus is all about. We aim to build on the existing profiles of all Jobshukers by illustrating the dedicated human energy and skills possessed by so many members.

Tanya Simkin’s website needs to be explored in great detail. What may appear to be an abstract layout with irregular patterns could readily be interpreted as impressionistic commercialism.

Maybe that’s a complicated approach, but in a world where new ideas and developments are increasing at a dizzy rate, perhaps Virtuti-D has opened up an even newer form of stylistic communication.

This fledging company is destined to build even further on their initial successes. Indeed, it is most refreshing and creative.

Profile-Plus is devised and compiled by Creative Copywriter Lloyd Masel. Have you an interesting story to tell? Drop me a line. There’s no charge.

Lloyd Masel. fa********@***il.com

 

PROFILE-PLUS. Sophistication Simplified from Israpay

Profile-Plus. Sophistication Simplified

Meet Moshe Egel-Tal, CEO of Israpay with the interesting slogan which simply states;

   Sophistication Simplified

It’s a well-known saying in the Arts that artistry doesn’t commence until technique has been mastered.

Really, it’s no different in business. But let’s change ‘Artistry’ to ‘Sophistication’. That makes more sense in the cut-throat and competitive world of business.

So, when Israpay claims that to understand some of the complex issues of doing business in Israel, with particular reference to knotty financial and legal matters, sophistication is a highly appropriate term.

A high level of professionalism is, indeed, a most apt interpretation of ‘sophistication’.

By contrast, the word ‘simplified’ suggests a human and caring approach of complicated issues directed to lesser experienced clients.

The skilled teacher and the willing student communicating in a meanigful manner. Sophistication simplified. It says it all.

The depth of Moshe Egel-Tal’s knowledge is clearly outlined in his comprehensive website;

www.israpay.com 

This site, with all services fully detailed and documented will have appeal to both small business and medium to larger companies where Moshe is currently planning his expansion.

Private investors and large corporations from abroad will derive knowledge and understanding for investment into Israel through the Israpay website.

Some of the glowing comments from satisfied customers are found on the Israpay website.

Sentiments such as Incredible Knowledge, Excellent Service, Skilled Accountant, Highly Professional, Eye for Detail and Accuracy are comments which should satisfy  prospective clients they can expect qualified service from this progressive company.

Profile-Plus is an initiative developed and written by Creative Copywriter Lloyd Masel to assist Jobshukers in becoming better known and understood. Articles are compiled free-of-charge.

Lloyd Masel. fa********@***il.com

 

Free Offer to Jobshuk Members

Free Offer to Jobshuk Members. There’s no catch, just real benefits.

Would you like to have your story published in a blog for readers to understand more about you and your business?

If the answer is yes, please drop me a line with details of your website and how you built the business together with your aims and objectives for developing it.

Why am I offering this service?

Because JobShuk and its members could benefit greatly by demonstrating how sucessful small buisness is being conducted in Israel, constantly growing and expanding.

Small business should take advantage of free publicity through blogging to tell the rest of the world what we are achieving.

A picture may be worth a thousand words, but a thousand words can paint a very pretty picture.

Hoping to hear from you soon.

Lloyd Masel   fa********@***il.com

Creative Copywriter 

 

SPEAK TO YOUR CUSTOMERS, DON’T WRITE TO THEM

Don’t be fooled by those big advertising agencies. The glitz, the glamour and the sexy staff.

LET’S FOCUS ON CREATIVE!

Advertising agencies employ copywriters and pay them exhorbitant salaries. Copywriters who have never sold a thing in all their lives. Could they possibly sell something for you?

Short answer. Not likely. And the agencies don’t care. They make their money on big fat commissions from television, press advertising and sponsorship.

Good copywriting needs to be bright and breezy with a unique interest in the product you are selling.

It needs to attract attention. To stand out from the crowd and be noticed.

Copywriting is like speaking to people, face-to-face. Not writing to them from arm’s length.

Two examples of creativity …..

WANTED: Watchdog. One that bites. Applicants must bring a volunteer interviewer.

NEW AND IMPROVED PETFOOD: Our new ‘curry for cats’ formula is so tasty that your pet will think it tastes like curry and mice.

That’s not the bland sort of stuff churned out by the agencies. It is certainly designed to attract attention and make people talk. That’s called viral marketing. Aimed to sell.

Small business needs to find a way to be different to big business. Copy them and sink. Dare to be different and cash in. Good copywriting sells goods and services. Agencies only sell images.

Lloyd Masel. Creative Copywriter

fa********@***il.com