Free Advertising

Everybody’s heard the saying there’s no such thing as a free lunch, so when a genuine free offer comes along, the first thing to ask is, "what’s the catch?"

Yet, in some cases free lunches come without the hidden price tag. Take the case of our classical music website, www.classical-music-israel.com 

The site is Israel’s most comprehensive and informative document about classical music and musicians in Israel. In fact, so popular that we have been approached by the jazz community to incorporate their activities into the site.

Back to the free lunch, in this case, free advertising. Open the site and look at the free offers. You can list your concerts free of charge, your activities are also listed free of charge, plus a Music Library where you can post your videos, again, free of charge.

So, why do we do this? A simple question deserves a simple answer. We offer free space to people who are making music so that we can collect more visitors to our site. When we have sufficient numbers we can then approach the major commercial advertisers in the community to advertise on our site.

Most music makers don’t have the resources to pay for advertising, but it costs absolutely nothing to read a website, and don’t forget to visit our daily blog, in addition. We are not interested in trying to penalise the people who are building the cultural life of Israel.

We want to help them to sell more tickets and promote bigger and better concerts. Big business will be happy to foot the bill.

Is that such a complicated strategy? Just enjoy the free lunch while it’s on offer.

 

 

A Kind of Moving on

It’s always a welcome bonus to receive a testimonial from a very satisfied customer. Some people are always quick-on-the-draw to criticise, so words of praise are to be cherished.

A few days ago I received this e-mail which is printed in full, below. Totally out of the blue and written with all the skills of a literary expert. It’s well worth reading. Certainly, it made me feel very humble, but happy in so many different ways.

A Kind of Moving On

I stand tall and take a deep breath. The lilting sound track accompaniment begins to play but I am not yet centered and miss the first beat. Lloyd says: "Start again" … but this time with more support." I hold my hands under my diaphragm as he has taught me, expelling the air and singing with feeling:

"There’s been a change in me … a kind of moving on …"

It’s a lovely melody from Beauty and the Beast and the beautiful words seem to have been written just for me.

Way on the other side of the room Svengali waves his arms, directs me to hold a note … open my lips … lift my soft palate … let the words flow. He reminds me to direct the sound to the front of my mouth and while I’m doing all this … to breathe.

I want to giggle at the scene we create – me, an overweight diva with an audience of one elderly, but enthusiastic man – singing out my heart and soul on a summer afternoon in an apartment in Kfar Saba.

What the heck am I doing here?

It started when I turned 60 and I was panicked by a sense of time passing and the need to take charge of actualizing my remaining good years as best as possible. How many would I have left? What did I want to do with them? What would make me happy?

Though I liked my job, it wasn’t enough. I visualized myself dying and my boss reading her eulogy, saying something complimentary about my contribution to the work of the organization. It painted a reassuring picture, nice, but was it enough? With a finite number of good years in front of me and a sense of growing fragility, I asked myself what I wanted to do. Big question – What do I want?

I want to sing. I’ve always wanted to sing but stopped when my daughter’s mouth grew big enough to ask me to shut mine because I was giving her a headache. I’d have loved to have singing lessons but never thought I was good enough. Never thought I deserved to be trained to sing! Now, I didn’t care, I would learn to sing. Whatever my voice, I could learn to sing better.

Other people take up bridge. I would take up singing.

I put an advert on the Raanana mailing list and it didn’t take long before a friendly note came from Lloyd, inviting me to make contact. Hardly breathing, I made the call and found myself a few days later, hugging the loo at a shop across the road from the apartment, with a nervous stomach before my lesson.

I wish I could have recorded the first time I opened my mouth for Lloyd. The temerity of my voice … the lack of confidence … the stomach squelches which broadcast to all that I was not well inside.

Lloyd said we would start with b’reshit – meaning the basics, but I was so nervous and so literal – I thought he meant we’d start with something in Hebrew from the Tanach, so when we began singing ‘Caro mio Ben’  I was a little confused – it sounded like an Italian love song.

I sang the first note in my growing older voice. Then Lloyd demonstrated how it was to be done and I was entranced by the powerful sound he made which caused the whole building to vibrate.

I would have continued to come, week after week, simply for the pleasure of hearing him sing.

For the first six months I was filled with anxiety. I could only cope with lessons on afternoons when I didn’t work … so that I could practice beforehand and be free of outside tension. And  could keep close to the lavatory.

I bought a recorder and taped myself singing; bad mistake. I sounded like my worst nightmare. I was embarrassed to practice at home lest my neighbors would hear – so I switched on the air-conditioning and closed the windows. Mostly I sang with my head buried in my clothes cupboard. I also sang on my daily walk through the park, when no one was around. There isn’t a soul who ever practiced harder than I did. What made me persevere through all this agony? I don’t know, but the image I had of myself in my weekly singing lessons kept a mischievous smile on my face and I kept going back to Lloyd for more.

Learning new skills is never easy, but long ago I discovered there is a learning curve and if one perseveres, one can count on finding light at the end of the tunnel. When I started singing lessons I knew nothing and was in a state of blissful ignorance. Then I grew increasingly aware of my lack of skill and this made me confused and even despondent.

At times, it seemed impossible for me to coordinate the many elements that Lloyd was asking me to pull together – talk about multi-tasking! I was aware that I was reaching the age when singers begin to retire and wondered whether I’d left it too late. With the passing months, I became more self-conscious – demoralized by the awful sound I seemed to produce no matter how much I practiced.

I read books – ‘Singing for Dummies’ was written for people like me and taught myself elementary music theory. Lloyd kept counting out the beats to the bar and I kept protesting I could never do math. The harder I tried, the more forced my voice sounded. My voice couldn’t make up its mind what it was – an alto, or a mezzo … a deep contralto or a breathless sound full of light and air. One day I was Barbara Streisand and the next Ella Fitzgerald and I wondered why I didn’t just opt for bridge like everyone else.

Then, one day Lloyd gave me a book of Broadway hits. "Maybe we should leave the Italian for a while," he suggested. "Let’s see how this suits you."

It suited me all right. Suddenly, I had an outlet – songs I could enjoy with no pretentions of becoming a classical singer. The book was a cornucopia of fun – filled with the old songs I heard in my youth, the wonderful songs one heard a few times and stuck in one’s head – and the treasury of music created to entertain us by Irving Berlin, George Gershwin, Steven Sondheim and lately by Andrew Lloyd Webber. It was a mine of melodies I could sing and enjoy and which apparently suited my voice. Today, I have a repertoire of more songs than I can sing through a happy afternoon.

One thing I have learned in life is that you never know which will be the therapeutic moment that heals you. It could be your hour with a therapist. It could be a passing encounter with a kind someone who makes you feel truly special. For me, it has been discovery that I can sing and the musical interludes I have spent with Lloyd. Recently, he reminded me of my ambition to join a choir and encouraged me to take on my next challenge.

I love the song I am singing … there has indeed been a change in me … a kind of moving on. The story, Beauty and the Beast, is an allegory about transformation and change – of putting away the notions and indentities that once were appropriate, but now are no longer so.

By the time we reach 60 we’ve all been bruised and shaken up by life … we’ve experienced disappointment … illness … loss … there are so many challenges we have had to confront. For me, happiness comes from meeting life head-on, trying to understand my dreams and choosing to do the things that will bring me joy. It is a process of continually creating and recreating oneself; of taking an active hand in writing the story of my own life.

Standing in front of Lloyd, I sing:

"For in my dark despair

I slowly understood

My perfect world out there

Had disappeared for good

But in its place I feel

A truer life begin

And it’s so good and real

It must come from within

And I — I never thought I’d leave behind

My childhood dreams but I don’t mind

I’m where and who I want to be

No change of heart

A change in me."

Come and buy me!

Why should anybody who is offering something for sale expect the readers of this site to make a purchase?

Let’s be quite frank. This site is full of salespeople, all trying to sell their goods or their services. Readers of Jobshuk are basically sellers, not buyers.

The more blogs which are posted and which lament the fact that people read, but don’t buy, the more the seller should examine their method of selling.

Jobshuk is an excellent website which has presumably created many valuable networks. After all, it is a melting pot of business technocrats of all types. But to expect people to buy from a cleverly constructed blog is like posting spam or sending junk mail.

The most effective way to sell your goods and services is by word-of-mouth advertising. When you get an order make sure the job or product is properly delivered, with efficiency and genuine care for the customer.

Customers talk. Nothing works more effectively than word-of-mouth advertising. But make sure it’s good, not bad advertising.

Don’t expect Jobshuk to do more. Its real value to members is simply to offer a mode of free advertising. Valuable, undoubtedly. However, as a selling agent, questionable.

The ultimate selling is due to the skill of the individual, not the media. After all, only the most highly skilled operator could manage to sell a refrigerator to an eskimo.

AMERICAN SECRETARIES IN ISRAEL FOR U.S. BUSINESSES

Everybody is aware that businesses are constantly on the look-out for labor saving devices. Even further, finding top quality services at comparatively low prices is a rarity. But in Israel, this is very much a part of the economic equation. Secretary in Israel LLC discovered this phenomenon and acted upon it.

Secretary in Israel’s business isn’t unique in today’s global market, but for sheer originality and creativity, it has a great deal to be commended.

Secretary in Israel’s founder, Sarah Leah Gootnick, lives in New Jersey, but she spent many months during the last few years studying at a seminary in Israel. It was during these months in Israel she came into contact with many young women, American-born like herself, but now who live in Israel.

Some of these dedicated ladies had formerly worked in the United States in executive assistant capacities for high-profile Fortune 500 companies, while others in law firms or other small businesses. These assistants displayed an aptitude for working hard with integrity and efficiency.

Back in March 2007, when Sarah Leah was studying in Israel, a friend of hers from California contacted her complaining of being overwhelmed with his office work. He tried hiring a secretary locally to help him; she showed up one day for the job and never came back.

While Sarah Leah was in seminary, she met a friend whom she thought would be the perfect assistant for this friend. She introduced them to each other, and they’ve been working together successfully ever since. The business owner friend was so delighted with his assistant that he encouraged Sarah Leah to start a business to provide high quality assistants to other business owners in the United States.

So, in January 2008, she decided to put into good use the contacts made while in Israel and created Secretary in Israel LLC, a business which provides American virtual secretaries living in Israel for companies located in the United States.

The comprehensive website says it all; it is very clear and explicit with all questions clearly answered: www.secretaryinisrael.com

But the most appealing part of this initiative is the high quality labor content combined with a big cost-saving factor.

Not just with the introduction of modern cost-efficient technology, but the cost of labor in Israel is far lower than countries such as the United States. It is prudent to hire a native-born and skilled American worker at an Israeli salary.

Secretary in Israel LLC is barely six months old, yet in that short span of time they have compiled an impressive list of testimonials, (http://www.secretaryinisrael.com/testimonials). Clearly, this business can deliver on its promise. What’s more, they can offer virtual assistants for every level of business.

To the credit of Secretary in Israel, they have uncovered some of the highly skilled and rare American talent in Israel and capitalized on it for the benefit of the rest of the world.

Secretary in Israel LLC deserves every success it realizes. You can reach them at (800)586-1540 or through the contact form on their website. They’ll be pleased to hear from you.

This article was compiled and written by Lloyd Masel, citizen of Israel and proud member of Jobshuk. fa******@*******et.il

LITTLE MONEY BUT LOADS OF ENTERPRISE

In 1975 Jose Antonio Abreu founded an organization in Venezuela known as El Sistema, a national network of youth and children’s orchestras. He became its first Director.

Today, the organization has built a classical music empire involving some 100 000 young people playing in more than 150 classical music orchestras. A remarkable achievement in a poor country of some 26 million inhabitants.

The goal of El Sistema is to use music for the protection of children and young adults through training and rehabilitation to prevent crime. It has rescued tens of thousands of impoverished youngsters from drug abuse and its associated criminal environment.

This remarkable story shows just what can be done with little money but loads of enterprise. Could we emulate this supreme vision of Jose Antionio Abreu here in Israel?

Well, we’re doing something about it and everybody who reads this blogpost can contribute to its success. It costs nothing to participate, but the rewards could be highly beneficial to those in real need.

The writer is publishing a free online newsletter called Living in Harmony. It contains interesting and informative comments about classical music in Israel. It is posted bi-monthly. In the first few weeks over 100 people subscribed. There is no cost or obligation involved, but the newsletter is only sent to registered subscribers.

We have attracted the attention of some major advertisers in The United States who have indicated their willingness to advertise when our list of subscribers reaches 1000. That’s where we need your support.

The newsletter is not being built as a private venture, but will fulfill the role of a community service as it grows and gains broader recognition. As we make profits, these will be forwarded to appropriate amutot for the welfare of the community.

So, how can you help? All you need to do is subscribe to the newsletter and, in turn, invite some of your friends to subscribe. Hopefully, it won’t take long to reach the magic 1000 subscriptions with your assistance.

At the moment Living in Harmony is only published in English. As from next week it will be published in both English and Hebrew.

Please reply to Lloyd Masel for your free newsletter. Together, we can make a difference. fa******@*******et.il

 

 

HOW TO SEE ISRAEL THROUGH YOUR OWN EYES

Next month the UJC is bringing no less than NINE missions to Israel. In July another SIX. That’s just one organization from one country. People are pouring into Israel through organized missions by the tens of thousands. From all over the world.

Missions don’t bring people to Israel. They bring Israel to the people. Expertly prepared and conducted by highly trained professionals, missions seem to grow and grow in popularity attracting more and more people.

Yet, not everybody wants to come to Israel on a mission. For a multitude of reasons. And this where Judy Isaacson has built a very successful business. Judy caters more for individuals, not groups. Her database of more than 1700 names comprises of customers who have invited her, not only to plan trips around Israel, but also to organize  weddings and other social events on their behalf.

Her frequent basket of daily e-mails contain requests of almost every kind. Somebody once asked her for a list of top restaurants in Tel Aviv and Jerusalem. Another family wanted advance bookings for seats at concerts.

Judy’s knowledge of Israel is vast. She knows every hotel and all other forms of accomodation throughout the country. She can tell you where to go and when. Everything is individually tailored to suit the customer.

But there’s something else worth thinking about. The number of Israelis who really don’t know what treasures lie awaiting them in their own country is remarkable. Judy caters not just for tourists. Her business  caters for everybody, wherever they live.  

So, next time you’re thinking about a holiday for the family, turn to Drive-Israel for some original ideas from a highly experienced expert.

Visit Judy Isaacson’s website on www.Drive-Israel.com The range of activities and networks is well documented and easy to follow.

Or contact her by e-mail on in**@**********el.com

 

 

 

 

 

 

SIGHTLESS SIGAL AND OBSERVANT EVAN SEE THE LIGHT.

Sigal Schwartz was born in Israel. She was born blind through lack of oxygen at birth. Sigal studied at regular schools in Tzfat and completed her army national service at the Center for the Blind. The Ministry of Education is Israel then sent her to Philadelphia USA where she participated in an international program for blind people. On returning to Israel, Sigal attained a degree in educating, counselling, Hebrew linguistics, Jewish studies and psychology at Bar Ilan University.

Evan Schwartz was born in America to an amazing family who chose to dedicate most of their life to maintaining natural health of the mind and body. Evan studied more about this lifestyle at university for the purpose of disseminating the information for others to follow. After completing his studies he took trips around the world to explore himself, together with other cultures and religions. He chose to become an obervant Jew.

The couple met in America and have now settled in Kedumim, in the Shomron region of Israel. When they first met, Sigal suffered from migraine headaches and epilepsy. It was Evan who cured her from both of these ailments through his amazing knowledge of healthier living and creative thinking. Their formula for a productive life is built around three words: Togetherness, Happiness, Peace.

Sigan and Evan have set up a business combining their own life experiences and their creative talents to help other people overcome their fears, doubts, insecurities and health-related problems. They offer a range of services using Workshops, Counselling and Recordings. In addition, they offer free services in Kedumim about Life and Faith. 

In a country that has to bear the burden of so many pressures, both internal and external, it is a credit to these highly-motivated young people to have discovered a creative formula for conducting a business based around assisting others.

This unique business has much to be both recommended and admired. Interested people should get in touch with Sigal and Evan and have a chat about their own concerns.

PHONE: 09 792 2786 or CELL: 0507 580 752. si****@*******et.il

 

 

LIVING IN HARMONY

Have you caught up with the free weekly newsletter being published here in Israel called LIVING IN HARMONY? The newsletter highlights details about classical music in Israel. Just three weeks old, it is attracting considerable attention because of its original and unique content. For example, volume number 4 which will be posted on 27 May will feature many of our choirs in Israel, together with brief details and contact points. Maybe you, or somebody you know, would like to join a choir and doesn’t know where to go; the newsletter will guide you in the right direction.

Last week the newsletter published details of free concerts for one of the subscribers. Anybody can advertise forthcoming events. At no cost.

The next stage is to expand the readership and convert the newsletter into a commercial enterprise. To receive a copy you must subscribe. Just contact the publisher. Details are below.

This could prove to be a valuable source of revenue for an amutah. If anybody reading this blog is interested in a fundraising opportunity, your expression of interest would be welcomed.

What many people here in Israel don’t recognize is the number of musicians involved in classical music. It is a very big growth industry. Possibly, over 25 000 practising musicians, excluding children studying music at schools and students at conservatories. The figure is growing in leaps and bounds.  

Living in Harmony caters for all forms of classical music performed in Israel. Orchestral concerts, chamber music concerts, choirs, recitals, education. Also, from time to time, the spotlight on emerging and successful artists. It is interesting and informative, suitable for both performers and audiences.

Finally, the publication is inter-active. Articles and comments from readers are welcomed. Get a copy and judge for yourself. All you need to do is reply online to the publisher. Lloyd Masel fa******@*******et.il

 

 

 

 

 

CALL MATTHEW GELBAND TODAY FOR A GREAT PHONE DEAL

The following is a transcript of a telephone conversation I had yesterday with Matthew Gelband, creator of SmartTalk communications. He has just built a truly unique communication system. Check his website on www.smarttalk.co.il for full details.

LLOYD: We made aliyah in 1999. Half our family still live in Australia, so you can understand, we speak to Australia regularly.

MATTHEW: What communication system do you use?

LLOYD: We’ve tried them all. It costs plenty, whichever service provider we use. And some are pretty cheap. But, the cost mounts up, week after week. So, we tried Skype. But the reception was poor. We don’t use it anymore.

MATTHEW: Have you heard about SmartTalk?

LLOYD: That’s why I’m phoning you. Somebody told me about it, but I don’t understand how it works. Keep it simple. I’m not plugged into modern technology.

MATTHEW: A couple of years ago I was building the infrastructure for a financial start-up. It required extensive use of the phone for international calls. I noticed how inexpensive these calls have become, but also how cumbersome and unreliable the services are in Israel. So, with all the knowledge I picked up, I decided to start my own system which gives you a two-way international number without an internet connection.

LLOYD: Does that mean if I purchase your system I will now have consistently good quality connections?

MATTHEW: That’s absolutely right. Furthermore, you can make and receive unlimited calls from USA, Canada and United Kingdom for a flat fee of $34.95 a month. You’ll receive an international number from SmartTalk for this service.

LLOYD: But, I’m from Australia. Do you offer an Australian package? And what about commitments to your program?

MATTHEW: Yes, we have an Australian package as well. Also $34.95 per month and you can make and receive unlimited calls to and from Australia. Since we’re a niche company we can make all kinds of unique packages to fit our customers’ needs.

There is no commitment whatsoever. All you need to do is answer a few questions over the phone and in a few hours you’ll be in business. There is no long-term contract and if you decide to cancel the service in the first month, I’ll offer you a full money-back guarantee.

LLOYD: At $34.95 for the SmartTalk service this is remarkably inexpensive. Have you found many customers yet?

MATTHEW: At the moment we have a few dozen happy customers, but when more people discover what SmartTalk can offer, we expect to sign up hundreds more in the near future. I’m really passionate about providing a service that is reliable, hassle free and inexpensive. SmartTalk is a real winner. I’m surprised nobody thought of it before.

LLOYD: Sign me up, Matthew.

You can reach Matthew Gelband on –

ma*****@**********co.il 

Phone: 077 261 6040

 

 

 

 

 

 

 

THE AGE OF SPECIALIZATION

Yaacov Taube is the Owner and Principal Consultant of an independent information and research business in Israel named INFOSERVE. www.infoserve.co.il  He has just started the business and needs some publicity to become better-known. We are happy to oblige.

Just what does Infoserve do?

Let’s give you an example of how this business could operate. For example, suppose you are submitting a quote for a multi-million dollar contract for an international company. 

Every item in your submission must be well-supported with documented and proven facts. It must be professionally presented with nothing left to chance. A contract of this magnitude requires a highly sophisticated presentation in every detail.

So, where to start? You could consult a commercial Search Engine to get more information for your bid. But will it be correct? Is actual proof provided?

Better still, you could get in touch with Infoserve. They are research and analysis specialists with recognition from the AIIP Code of Ethical Business Practice. They will guarantee the research provided will meet the scrutiny of even the toughest investigation.

Yaacov Taube is a highly skilled operator with an impressive educational background which is itemized on the website. The very informative website of Infoserve outlines how your business could benefit from using this team of research professionals. In a highly competitive market you cannot afford to leave any stone unturned in the quest for more business. We live in an age of specialization.

Yaacov Taube at Infoserve is a specialist. Get in touch with him to discuss your needs. ya****@**********co.il