falstaff88's blog by Lloyd Masel
Just another JobShuk site
Moving trading premises from one site to another is rather common practice. Normally, just a routine affair. But for Interior Decorator and Designer, Wendy Mesguich, changing her business location from Beit Shemesh to Tel Aviv proved to be a real marketing challenge. Wendy’s business of redecorating and designing interiors requires constant and close contact with …
Continue reading “PROFILE-PLUS. Wendy Brings Artistic Flair to Bustling Tel Aviv”
According to a report published in 2007 by the US Department of Commerce, Census Bureau and International Trade, Small firms represent 99.7% of all employment firms. Small firms employ 50% of all private sector employees. Of the number of small firms 52% are home-based. Of the number of identified exports, 97.5% were from small firms. Nobody …
Continue reading “PROFILE-PLUS. ARE MULTI-NATIONALS THE ECONOMY OF THE FUTURE?”
Hey Fred! Just got a letter from our friends in the U.K. Didn’t know we had any Freda. Who? You know, we met them a couple of years ago when they came to Israel on a mission. What, another mission? No this time alone. They want to make a contribution to a worthwhile cause. Tell them …
Continue reading “PROFILE-PLUS. Fred and Freda have Guests Arriving from the U.K.”
During the British Mandate and following the creation of statehood, early filmmaking in Israel focussed on the Land of Israel and the benefits of restoring Jewish connection to the land. In 1964, Ephraim Kishon’s first movie Sallah Shabbati depicts the story of a lazy but charming immigrant who manipulates the system for his own advantage. It …
Continue reading “PROFILE-PLUS. The New Breed of Moviemakers”
In a comprehensive survey conducted by the National Association of Realtors in the United States, it was found that 87% of recent home buyers used the internet as an information resource during their home-buying process. Few relied on ‘For Sale’ posters, magazines, newspapers, television and radio. Of buyers who used the internet, 85% worked in conjunction with …
Continue reading “PROFILE-PLUS. If You Can’t Sell Them Knowledge, You Won’t Sell Them Real Estate”
Hey Fred! What now Freda? My computer’s just gone down. What do I do now? No idea, Freda. My shelf life expired years ago. Call the grandchildren. You know that’s useless Fred. They’re always too busy with this and that. Then call a computer repair guy and ask him to come over. The last time we …
Continue reading “Fred and Freda are in Trouble with their Computer. What to Do?”
In 2008 the prestigious company Writers’ Digest, part of the American F+M Publications, voted Esther Heller’s website www.jewishwriting.com one of the top 101 sites in the world. "This site is for e-mail and correspondence classes, but if you dig a little you’ll find some of the best resources of Jewish writing and publications. Tamar Wisemon’s article …
Continue reading “PROFILE-PLUS. Esther Through the Looking-Glass”
Big advertising agencies make money from media commissions and major sponsorships. Copywriting comes a poor last. In the words of advertising wizard David Ogilvy; "Advertising agencies are infested with men and women who cannot write." Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David …
Continue reading “PROFILE-PLUS. Tikshoret, a one stop marketing shop.”
Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’ Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations. But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and …
Tourism is one of Israel’s greatest sources of foreign revenue, despite concerns of travellers for their safety. The number of tourists seems to increase, year after year. Now that the LONELY PLANET has rated Tel Aviv third in a list of the world’s best cities, we should expect an influx of new tourists in the coming months. With …
Continue reading “PROFILE-PLUS. Gershon’s Venture with Adventure”