Who’s this guy with plenty to say? Well, I come from Down Under and made aliyah in 1999. In 1950 I joined a private business and stayed there for 40 years. My field of expertise was in marketing and advertising. Yep, I learnt plenty. Frankly, I think very few members of JobShuk are using this …
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Creative Copy. Just Write it Right.
There’s no shortage of people out there offering good suggestions about writing clever copy. Websites with promises and sound advice are in abundance, but the catch is you won’t uncover the secrets of success unless you buy their book. Maybe good marketing for them, possibly little benefit to you. Good copywriting is more an art …
Hello world!
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El Sistema. An entrepreneural miracle
In 1975, Simon Bolivar, an entrepreneur and visionary in Venezuela, created a unique social welfare system rescuing poverty-striken children from the slums. The program is exceptional and has produced amazing results. The system revolves around classical music. At age 2 years kids are taught basic rhythms and the language of music. By the time they are …
Do I Really Sound Like That?
Listen to your own voice on playback. Do you like what you hear? It’s a well-known fact that the majority of people surveyed after hearing their recorded voice are disappointed. Some are even horrified at what they hear. "Do I really sound like that?" For people who require convincing vocal communication for their livelihood such …
Enterprising Oleh Builds International Business
Avi Noam Taub and his wife Ahuvah are new immigrants from Toronto, Canada. They actually met in Jerusalem and following their marriage settled in the German Colony in Jerusalem. They have a baby daughter, Sarah Penina Brachah. Taub was born in Israel but spent most of his life in Canada where he discovered at an …
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Are Your Competitors Smarter Than You Think?
Ever heard of Muphry’s Law? No, not Murphy’s Law which states that if something can go wrong, it will. Muphry’s Law was created in 1992 by John Bangsund of the Victorian Society of Editors (Australia) and identified as the editorial application of the better-known Murphy’s Law. Among other things Muphry’s Law states; ‘if the author …
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An inseparable duo. Poetry and Advertising.
"I shot an arrow into the air, It fell to earth I know not where:" These famous lines from the pen of the legendary American poet Henry Longfellow were written many, many years ago. Had Longfellow lived in the 21st century, he may have written the following: "I posted my website into space, Whoever reads it, I …
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Is he Nuts? No, just smarter!
Not far from our home in Kfar Saba is a delightful and well-stocked store that sells dried fruits, nuts, herbs and spices and lots of other items used in the kitchen. Always busy and the staff is very friendly and helpful. So, just what is special about this store that makes it so different from the …
Selling with Success
It’s tough out there in the real world of business. Everybody fighting to sell their goods and services and would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused. Selling is an art, not a science. …