Stephen Leavitt runs a personalized business called WebAds. His Profile on Jobshuk is simple but straight to the point. "Provides Targeted and Optimized Advertising," it reads. Nothing more, nothing less. No flowery language, no fancy promises. So, when Stephen recently received the following letter from a satisfied customer, his judgment of under-statement seemed vindicated. After all, precious …
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ISRAELI SILVERWARE SOARS INTO SPACE
Laura Cowan began her career in London after graduating in Silversmithing and Jewellery at London Guildhall University. She now brings her unique collection of Judaica working from her studio in Tel Aviv. "I was inspired by the Sixties mission to land a man on the moon," says Laura. In her own words she described that …
Selliing Online. The Way to Go Forward.
Amy Gilron is a master at her craft. Born in America, now a resident of Beersheva, she trained as a professional cabinet maker. Amy currently operates from her studio in Beersheva where she creates original designs of Judaica using woods from all over the world, sometimes with accents of glass and metalwork. A full description of her business …
Anybody for a Free lunch?
I’d like to write a blog. Regularly, not just on odd occasions. Furthermore, I’d like to write about small business here in Israel. To put into my own words what makes your business tick and what brings results. As they say, nothing ventured, nothing gained. If you mail me with your address, I’ll send you …
The Art of Chazanut
Once a week I find myself teaching chazanut in Har Nof which is a long way from Kfar Saba, where I live. It’s a most enjoyable experience. My students there are not professional singers, but they all daven in their respective communities and want to learn more about the art of singing more effectively. But do chazanim …
REACHING THE TOP
Has anybody ever given serious thought why there have been so many world class Jewish violinists, pianists, woodwind players etc., yet relatively few great opera singers? Granted, there were exceptions. Names such as Joseph Schmidt, Jan Peerce, Richard Tucker, Beverly Sills all reached great heights as international singers of renown, yet the numbers seem to pale into …
Clever Copywriting? TRY SMART SELLING!
Companies who are looking to employ advertising agencies with expensive copywriters should follow a few simple rules before choosing them. Copywriting is not the art of using clever language, but of creating salesmanship in words. And the very first thing about selling is to understand the customer. The selling message must clearly state the benefit …
GETTING A GOOD JOB
A true story. A graduate from a prestigious Business College applied to the General Manager of a top manufacturer in London for a job. Full of himself after graduating with honours, the young man started to throw around his credentials to the savvy manager of the company. "Do you want to start at the top and work …