falstaff88's blog by Lloyd Masel
Just another JobShuk site
Moving trading premises from one site to another is rather common practice. Normally, just a routine affair. But for Interior Decorator and Designer, Wendy Mesguich, changing her business location from Beit Shemesh to Tel Aviv proved to be a real marketing challenge. Wendy’s business of redecorating and designing interiors requires constant and close contact with …
Continue reading “PROFILE-PLUS. Wendy Brings Artistic Flair to Bustling Tel Aviv”
In 2008 the prestigious company Writers’ Digest, part of the American F+M Publications, voted Esther Heller’s website www.jewishwriting.com one of the top 101 sites in the world. "This site is for e-mail and correspondence classes, but if you dig a little you’ll find some of the best resources of Jewish writing and publications. Tamar Wisemon’s article …
Continue reading “PROFILE-PLUS. Esther Through the Looking-Glass”
Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’ Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations. But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and …
Who is Tanya Simkin? Just look at her most unusual and creative website. No templates, many abstract images and brief comments, yet cleverly disguised around this collection of original and unique ideas is a very talented and professional designer. Tanya’s team at Virtuti-D comprises an international collection of artists, each masterful in their own chosen field …
Continue reading “Profile-Plus. The Virtuosity of Virtuti-D”
Don’t be fooled by those big advertising agencies. The glitz, the glamour and the sexy staff. LET’S FOCUS ON CREATIVE! Advertising agencies employ copywriters and pay them exhorbitant salaries. Copywriters who have never sold a thing in all their lives. Could they possibly sell something for you? Short answer. Not likely. And the agencies don’t care. They …
Continue reading “SPEAK TO YOUR CUSTOMERS, DON’T WRITE TO THEM”
There’s no shortage of people out there offering good suggestions about writing clever copy. Websites with promises and sound advice are in abundance, but the catch is you won’t uncover the secrets of success unless you buy their book. Maybe good marketing for them, possibly little benefit to you. Good copywriting is more an art …
Laura Cowan began her career in London after graduating in Silversmithing and Jewellery at London Guildhall University. She now brings her unique collection of Judaica working from her studio in Tel Aviv. "I was inspired by the Sixties mission to land a man on the moon," says Laura. In her own words she described that …