DOES A PICTURE SELL A THOUSAND WORDS?

Way back in 1927 the world’s most notorious media mogul, William Randolph Hearst, sent a memo to the senior editors of all his newspapers. " Pictures that do not have news value do more harm than good. Without news value they should not be in the newspaper." So, despite the fact that in the New Year …

PROFILE-PLUS. Buy Low and Sell High.

 Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’ Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations. But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and …