PROFILE-PLUS. If You Can’t Sell Them Knowledge, You Won’t Sell Them Real Estate

In a comprehensive survey conducted by the National Association of Realtors in the United States, it was found that 87% of recent home buyers used the internet as an information resource during their home-buying process. Few relied on ‘For Sale’ posters, magazines, newspapers, television and radio.  Of buyers who used the internet, 85% worked in conjunction with …

PROFILE-PLUS. Buy Low and Sell High.

 Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’ Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations. But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and …