falstaff88's blog by Lloyd Masel
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During the British Mandate and following the creation of statehood, early filmmaking in Israel focussed on the Land of Israel and the benefits of restoring Jewish connection to the land. In 1964, Ephraim Kishon’s first movie Sallah Shabbati depicts the story of a lazy but charming immigrant who manipulates the system for his own advantage. It …
Continue reading “PROFILE-PLUS. The New Breed of Moviemakers”
Big advertising agencies make money from media commissions and major sponsorships. Copywriting comes a poor last. In the words of advertising wizard David Ogilvy; "Advertising agencies are infested with men and women who cannot write." Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David …
Continue reading “PROFILE-PLUS. Tikshoret, a one stop marketing shop.”
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