{"id":93,"date":"2009-07-16T17:31:34","date_gmt":"2009-07-16T17:31:34","guid":{"rendered":"http:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/"},"modified":"2009-07-16T17:31:34","modified_gmt":"2009-07-16T17:31:34","slug":"selling-with-success","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/","title":{"rendered":"Selling with Success"},"content":{"rendered":"<p><font size=\"2\">It&#8217;s tough out there in the real world of business. Everybody fighting to sell their goods and services and&nbsp;would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused.<\/font><\/p>\n<p><font size=\"2\">Selling is an art, not a science. It&#8217;s a subtle business and the best way to learn the art is to actually live it,&nbsp;day and night.<\/font><\/p>\n<p><font size=\"2\">Young&nbsp;entrepreneurs with products to sell should bear in mind that customers are far more interested in the benefits for themselves in preference to everything else.<\/font><\/p>\n<p><font size=\"2\">The old slogan in advertising of &#8216;What&#8217;s In It for Me&#8217; applies to the buyer, not the seller.<\/font><\/p>\n<p><font size=\"2\">If you&#8217;re looking for a reliable copywriter to sell your goods or services, choose one who understands what makes customers buy. What turns them on. What makes them tick.<\/font><\/p>\n<p><font size=\"2\">You may have the greatest product in the world in your eyes. Convincing the buyer to sign the order usually depends on the chemistry of the sales person, not the product itself.<\/font><\/p>\n<p><font size=\"2\">Selling is a highly sophisticated business. <\/font><\/p>\n<p><font size=\"2\">Lloyd Masel<\/font><\/p>\n<p><font size=\"2\"><a href=\"mailto:fa********@***il.com\" data-original-string=\"IBnCZahsp+JPp6FpNqKMGQ==484Da4FTm9M6yRjTmQSqdEeEmIMQeEYpfj\/hKZrx6zl1Mo=\" title=\"This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.\"><span \n                data-original-string='mGQcQ3p375ClirR5dEno+g==484lyDOEIpZdfNCHSy\/BdF66AJJX0+zKiMA0bkB3PAQQKg='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>fa<span class=\"apbct-blur\">********<\/span>@<span class=\"apbct-blur\">***<\/span>il.com<\/span><\/a><\/font>&nbsp;<\/p>\n<p><font size=\"2\"><\/font><\/p>\n<p><font size=\"2\"><\/font><\/p>\n<p><font size=\"2\"><\/font><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s tough out there in the real world of business. Everybody fighting to sell their goods and services and&nbsp;would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused. Selling is an art, not a science. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Selling with Success&#8221;<\/span><\/a><\/p>\n\n\n","protected":false},"author":149,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[119,120,121,122],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-119","tag-appeal","tag-benefit","tag-need","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling with Success - falstaff88&#039;s blog by Lloyd Masel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling with Success - falstaff88&#039;s blog by Lloyd Masel\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s tough out there in the real world of business. Everybody fighting to sell their goods and services and&nbsp;would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused. Selling is an art, not a science. &hellip; Continue reading &quot;Selling with Success&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/\" \/>\n<meta property=\"og:site_name\" content=\"falstaff88&#039;s blog by Lloyd Masel\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-16T17:31:34+00:00\" \/>\n<meta name=\"author\" content=\"LLOYD MASEL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LLOYD MASEL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/\"},\"author\":{\"name\":\"LLOYD MASEL\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/#\\\/schema\\\/person\\\/b42fc459c73601cc61b9dd11afc2df2f\"},\"headline\":\"Selling with Success\",\"datePublished\":\"2009-07-16T17:31:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/\"},\"wordCount\":199,\"commentCount\":0,\"keywords\":[\"-\",\"Appeal\",\"Benefit\",\"Need\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/\",\"url\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/\",\"name\":\"Selling with Success - falstaff88&#039;s blog by Lloyd Masel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/#website\"},\"datePublished\":\"2009-07-16T17:31:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/#\\\/schema\\\/person\\\/b42fc459c73601cc61b9dd11afc2df2f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/2009\\\/07\\\/16\\\/selling-with-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selling with Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/#website\",\"url\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/\",\"name\":\"falstaff88&#039;s blog by Lloyd Masel\",\"description\":\"Just another JobShuk site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/#\\\/schema\\\/person\\\/b42fc459c73601cc61b9dd11afc2df2f\",\"name\":\"LLOYD MASEL\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/wp-content\\\/uploads\\\/avatars\\\/149\\\/76c399b37cb0bec6f4a3cbc698de1969-bpfull.jpg\",\"url\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/wp-content\\\/uploads\\\/avatars\\\/149\\\/76c399b37cb0bec6f4a3cbc698de1969-bpfull.jpg\",\"contentUrl\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/wp-content\\\/uploads\\\/avatars\\\/149\\\/76c399b37cb0bec6f4a3cbc698de1969-bpfull.jpg\",\"caption\":\"LLOYD MASEL\"},\"sameAs\":[\"http:\\\/\\\/jobshuk.com\\\/company\\\/falstaff88\\\/\"],\"url\":\"https:\\\/\\\/jobshuk.com\\\/falstaff88\\\/author\\\/falstaff88\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling with Success - falstaff88&#039;s blog by Lloyd Masel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jobshuk.com\/falstaff88\/2009\/07\/16\/selling-with-success\/","og_locale":"en_US","og_type":"article","og_title":"Selling with Success - falstaff88&#039;s blog by Lloyd Masel","og_description":"It&#8217;s tough out there in the real world of business. 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