{"id":62,"date":"2010-07-25T01:06:27","date_gmt":"2010-07-25T01:06:27","guid":{"rendered":"http:\/\/jobshuk.com\/go\/2010\/07\/25\/do-this-to-successfully-compete-in-israel-and-the-world\/"},"modified":"2010-07-25T01:06:27","modified_gmt":"2010-07-25T01:06:27","slug":"do-this-to-successfully-compete-in-israel-and-the-world","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/go\/2010\/07\/25\/do-this-to-successfully-compete-in-israel-and-the-world\/","title":{"rendered":"Do This To Successfully Compete in Israel (and the World)…"},"content":{"rendered":"

Let’s face it. Today running a business is really tough. It’s not like the good old days. <\/font><\/p>\n

In the good old days, you could make a lot of mistakes, and still get away with it. With the advent of technology & the internet at the palm of your hands, the playing ground today for businesses small & large, has drastically changed.<\/font><\/p>\n

Today if you’re not delivering customer satisfaction on a regular basis, you’re going to be focused on "finding" new clients daily.<\/font><\/p>\n

But if you’re smarter than the average bear, you"ll probably spend a whole lot less on advertising, and reallocate your resources & energies towards customer satisfaction, and customer care.<\/font><\/p>\n

Most of the things you need to do, can be done by simply changing the approach your company takes right now.<\/font><\/p>\n

A good example of this, is an online company that started out by selling shoes. Today they’ve expanded and diversified what they offer. <\/font><\/p>\n

The company I’m referring to, is a company called Zappos. This company does over 1 Billion dollars in sales annually. The name of their CEO is a guy called Tony.<\/font><\/p>\n

Sounds real Italian, right? Well Tony is actually Asian. And a very unique human being, as well.<\/font><\/p>\n

Listening to him talk, at an underground marketing seminar, was truly refreshing! He wasn’t afraid to share information. And even gave out his contact information to anyone who wanted to contact him.<\/font><\/p>\n

He explained in great detail how his company runs an online shoe store profitably and how they maintain a no nonsense return policy.<\/font><\/p>\n

The store pays for the shipping both ways if a cutomer needs to return an order. And the delivery is superfast! <\/font><\/p>\n

Customer satisfaction!<\/font><\/p>\n

And customers are satisfied! In fact they’re even quite loyal and return regularly. As well as recommend the store emphatically, to friends and family! <\/font><\/p>\n

Tony told over a story, that paints a very clear picture as to the type of mindset Zappos maintains and cultivates in their employees.<\/font><\/p>\n

Someone mistakenly called Zappos customer service thinking it was a Pizza store. The operator apologized and explained that this was an online shoe store. Apparently, from the dialogue, the operator  understood the location of the caller. The call ended. And a few minutes later the customer service representative called back the caller.<\/font><\/p>\n

She had located a Pizza store and their number in the callers neighborhood. The caller was utterly overwhelmed and amazed by this unusual display of caring. <\/font><\/p>\n

I’m not recommending that you call up Zappos and order pizza. But this was not something that was rehearsed. <\/font><\/p>\n

I mentioned it, because it reflects a very needed mindset that’s missing in many businesses today.<\/font><\/p>\n

It starts with you. You are the head of your company. And when you behave nicely to people, without any expectation to get anything back in return, your neshama shines forth! Everyone from your employees to your customers is affected by this mindset.<\/font><\/p>\n

I must say, that if you live in Israel and apply this mindset to your company, you will have almost zero competition. And you will be visited regularly by loyal returning customers, who will more than gladly recommend you and your company, to their most dearest & closest friends.<\/font><\/p>\n

The reason is quite simple. When their friends are exposed to the outstanding service they’re already used to, their friends will be thankful to them for having introduced them to such a wonderful company!<\/font><\/p>\n

Remember, it starts with you! The way you behave through example with your employees, are the mental tools your employees have to better apply the mindset you want them to adopt.<\/font><\/p>\n

If you liked this article please share it with your friends and colleagues. And if you have any questions or comments, please leave them below.<\/font><\/p>\n

Much Hatzlocha in All Your Endeavors!<\/font><\/p>\n

 <\/font><\/p>\n

Ron Chaim  <\/font><\/p>\n

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Let’s face it. Today running a business is really tough. It’s not like the good old days. In the good old days, you could make a lot of mistakes, and still get away with it. With the advent of technology & the internet at the palm of your hands, the playing ground today for businesses … <\/p>\n

Continue reading “Do This To Successfully Compete in Israel (and the World)…”<\/span><\/a><\/p>\n\n\n","protected":false},"author":685,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,45,46,47,48,49],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-community","tag-customer","tag-loyalty","tag-niche","tag-satisfaction","tag-service","entry"],"yoast_head":"\nDo This To Successfully Compete in Israel (and the World)... - My Marketing Maven by Ron Chaim Redner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobshuk.com\/go\/2010\/07\/25\/do-this-to-successfully-compete-in-israel-and-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do This To Successfully Compete in Israel (and the World)... - My Marketing Maven by Ron Chaim Redner\" \/>\n<meta property=\"og:description\" content=\"Let’s face it. 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