stotlandesigns's blog by Deborah Stotland
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If you have little experience with building a website, you’ll need tips to get you on the right path. Here are a few easy tips to ensure your website is great!
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There is enormous competition online for your buying $, finding better ways of reaching users is a top priority for online shop owners. Using social media is an absolute must, but how do you effectively incorporate it – how do you get users interested and excited about your ecommerce site to want to regularly visit and chat about it to their social networks?
An interesting question arose in a recent discussion about web development rates, how do you know if you’re paying too much for services?
Here’s some background about the discussion: The person I spoke with works at a large company that has what was described as an excellent in house web development team. The person works directly with the developers and in general is pleased with the end result and service, however they wanted to know if there is a ‘standard’ way of measuring the quality of the programming and if the work being done at their company warrants the high fees. The person admitted that since they don’t have a technical background, they feel illequipped to asses the development work. It’s interesting to note that the person doesn’t feel this way about assessing the value of design work.
Creating online businesses is a valid way to generate income. In order to help get people inspired, I’ve been writing an article series focusing on different online business models. Here are links to my previous articles in the series: ‘Diversify your income, create an online business‘ and ‘Offer a Service online to earn additional income.’
There are various online business models that you could use in creating an ecommerce site. Let’s take a look at the extremely popular Groupon concept. Groupon, a mix of the words ‘group’ and ‘coupon’ hints that the idea behind this social media driven ecommerce site is buying in bulk to offer cheaper prices.
In my last article ‘Diversify your income, create an online business‘ I talked about a simple business model of creating content driven websites or blogs that generated income through advertizing and affiliate marketing. The goal of the article was to show how you can easily use a hobby or a topic that interests you to earn additional money. We can certainly all use extra money and there are so many different ways to achieve this online. In this article, I want to focus on the idea of offering a service online.
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No matter what the economic climate is like, it’s always a good idea to be thinking of how to diversify your income – why not have more than one source of income. Creating an online business that you can manage on the side is a great way to do this. Online businesses are flexible enough that you can grow them at your own pace and won’t necessarily have to invest a lot of money. As website designers and developers it’s our business to help bring our clients’ concepts alive and we’ve seen a lot of great ways this can be accomplished.
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Simply put, video is huge on the internet. When a clip is well planned and produced, the strength of using video on a website is powerful. Let’s face it, it’s all about engaging your audience long enough to get your message across in every means you can. Use this to your advantage, use video alongside text and images to share your service, products or who you are.
If you’re considering ways of using flash on your site, here are some helpful tips to consider.
A list of Flash Do’s:
Are you finding your site’s bounce rate is high, you’re looking to increase your conversion rate (the percentage of sales generated from site visitors), wondering how online marketing strategies like SEO and social media can benefit your site? Before investing in online marketing, take a moment and carefully consider the UI (user interface) of your site.
‘The user interface of your site??’ – You may ask yourself, why is that important – all you want to do is generate as much traffic to your site as possible. Think of it this way, if your site has a tough navigation system, has unclear elements, doesn’t entice users to go deeper into the site, or more importantly, users aren’t doing what you want them to do, then your marketing dollars are far less effective.
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One of the hardest things I’ve found for clients is how to begin. A web designer can’t start work on a project without a plan. A lot of the time, I work directly with the client, helping them to put this together. It’s a good idea however for you to understand the process and come prepared when you first get in touch with a web professional.
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