{"id":105,"date":"2010-11-14T09:12:33","date_gmt":"2010-11-14T09:12:33","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2010\/11\/14\/business-lessons-from-great-hospitals-doctors-with-exceptional-bedside-manners\/"},"modified":"2010-11-14T09:12:33","modified_gmt":"2010-11-14T09:12:33","slug":"business-lessons-from-great-hospitals-doctors-with-exceptional-bedside-manners","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2010\/11\/14\/business-lessons-from-great-hospitals-doctors-with-exceptional-bedside-manners\/","title":{"rendered":"Business Lessons from Great Hospitals & Doctors With Exceptional Bedside Manners"},"content":{"rendered":"

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Business Lessons from Great Hospitals & Doctors With Exceptional Bedside Manners<\/font><\/strong><\/p>\n

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It’s somewhere my husband Yonatan never imagined he would be spending approximately fifteen hours a month if it was just his routine hematology\/immunology treatments and quite a bit more when complications arise. And it is why I have decided to guest-post today and speak about a subject related to Business which Yoni usually does not bring up.<\/strong><\/font><\/p>\n

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Little could we have imagined how complicated our lives would become when the tests finally came back from a bone-marrow biopsy just about five years ago. <\/strong><\/font>CVID<\/strong><\/font><\/em><\/a> <\/em>or hypogammaglobulinaemia <\/em>is what they call it. How much of it is hereditary and how much genetic is still up for debate and further research. It is a rare disorder (approximately 1 case per 50,000 to 75,000 people) in which the body stops producing life-saving antibodies.<\/strong><\/font> <\/font><\/p>\n

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It is not a virus like AIDS, rather it is like a light-switch in the bone-marrow which irreversibly turns off. The patient is left without a functioning immune system. The patient requires <\/font><\/strong>immunoglobulin replacement therapy<\/font><\/strong><\/a> for the rest of his or her life, in Yoni’s case every two weeks. It is a treatment which can have many painful and adverse side effects.<\/font><\/strong><\/font><\/p>\n

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As a businessperson myself, I got to thinking this morning how similar bedside manner in a hospital is to being a good and effective businessperson.<\/font><\/strong><\/p>\n

In the hospital department where my husband is treated, the Sharrett Institute of Jerusalem’s Hadassah<\/a><\/strong>–<\/a>University Medical Center<\/a>, I have learned many lessons from the doctor\/patient relationship which can be applied to the business world.<\/strong><\/font><\/font><\/p>\n

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In Both a Great Hospital and the Business World<\/u>:<\/font><\/strong><\/font><\/p>\n

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 1.<\/font> A positive<\/font> outcome begins immediately with a proper welcome: a greeting<\/font> and a smile<\/font>! Continued smiles, attentiveness<\/font> and warmth should be the norm, not the behavior of a few exceptional individuals.<\/strong><\/font><\/p>\n

 2)<\/font> Being treated as an individual<\/font>, unique and special, makes all of the difference in the world. In a medical environment and in business, nobody should be made to feel like a number or statistic!<\/font><\/strong><\/p>\n

 3)<\/font> There is NO substitute for a great, positive attitude<\/font>! In both contexts, medicine and business, positivity is infectious!<\/font><\/font><\/strong><\/p>\n

 4)<\/font> Listening<\/font> to the needs of the patient\/customer is crucial for understanding and a satisfactory experience.<\/font><\/strong><\/p>\n

 5)<\/font> A Plan of Action<\/font> should be discussed with both sides as equal, contributing partners. The best doctors don’t say ‘You," they say "We."<\/font><\/strong><\/p>\n

 6)<\/font> Regular updates<\/font> ensure a smooth and caring process. It is essential for a customer\/patient to remain ‘in the loop’ and informed. An informed customer or patient is an educated one!<\/font><\/strong><\/p>\n

 7) Great medical practitioners and businesspeople become advocates<\/font> for those in their care. Their interest often goes beyond business and becomes personal. They become fighters for their clients and patients.<\/font><\/font><\/font><\/strong><\/p>\n

 8)<\/font> Quality<\/font> is non<\/strong>–<\/font>negotiable! <\/strong><\/font><\/p>\n

 9)<\/font> Word of Mouth!<\/font> In the world of medicine and in business, a customer\/patient is free to choose where they will be treated. In order for satisfaction to be achieved, quality and caring must be maintained. A dissatisfied customer or patient will speak of negative experiences. A satisfied patient or customer will tell the world of their great experience! Reputations<\/font> are at stake!<\/strong><\/font><\/p>\n

 10) <\/strong>A patient and a customer can become ‘a member of the family.’<\/font> In great businesses and hospitals people are made to feel this way. In not<\/strong>-such-good organizations they can be made to feel otherwise.<\/strong><\/font> <\/font><\/font><\/font><\/p>\n

 11)<\/font> Discharge<\/font> and Follow<\/font><\/strong>–<\/font>up<\/font>. In business and in medicine, the relationship should never end when the patient\/customer pays the bill. Communication<\/font> should be maintained and continued satisfaction in the form of follow<\/strong>–<\/font>up should be carried out! A businessperson should ask customers questions like "Is there anything else I can assist you with?" And "Are there any last minute changes or additions you would like?" A hospital can use a questionnaire to allow the patient to rate his or her experience.<\/strong><\/font><\/p>\n

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Hadassah Hospital<\/strong><\/a><\/font>, a world<\/font><\/strong>-renowned medical and teaching institution is<\/font>,<\/strong> as<\/font> far as I’m concerned, a model for how to do things right! It blends business and profits with caring and compassion. It is proof that a high<\/strong>–<\/font>quality<\/font> medical organization and top-notch doctors can serve as a model for every burgeoning or existing business!<\/strong><\/font><\/p>\n

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Do you have a great hospital in your area?<\/strong><\/font><\/p>\n

Are you being treated by an exceptional doctor? <\/strong><\/font><\/p>\n

Take a look at what they’re doing right. The glimpse can prove a valuable business tool!<\/strong><\/font><\/p>\n

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A small dedication if I may to some special people involved in my husband Yoni’s care. Special thanks to the following caring and consummate professionals:<\/font><\/strong><\/p>\n

Professor Ora Paltiel<\/font><\/a>: MDCM, MSC, FRCPR, Professor of Hematology, Hadassah Medical Center. Dr. Neta Goldschmidt<\/font><\/a>, Senior Doctor of Hematology, Hadassah Medical Center. <\/font><\/strong><\/font>Gita Dror<\/font>, Chief Nurse, Hematology Day<\/strong>–<\/font>Treatment, the Sharrett Institute, Hadassah Medical Center.<\/strong><\/font><\/p>\n

Professor Amos Etzioni<\/a><\/font><\/strong>: Director\/Professor of Immunology, Rambam Medical Center<\/a> (Haifa, Israel) and President of the European Society for Immunodeficiencies<\/a>.<\/font><\/strong><\/font><\/p>\n

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