{"id":163,"date":"2010-01-19T09:03:57","date_gmt":"2010-01-19T09:03:57","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2010\/01\/19\/the-einstein-business-conundrum-imagination-vs-knowledge-at-work\/"},"modified":"2010-01-19T09:03:57","modified_gmt":"2010-01-19T09:03:57","slug":"the-einstein-business-conundrum-imagination-vs-knowledge-at-work","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2010\/01\/19\/the-einstein-business-conundrum-imagination-vs-knowledge-at-work\/","title":{"rendered":"The Einstein Business Conundrum: Imagination vs. Knowledge at Work"},"content":{"rendered":"

The Einstein Business Conundrum: Imagination vs. Knowledge<\/font><\/span><\/b><\/p>\n

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It is one of the most famous quotes from one of the 20th<\/sup> century’s greatest thinkers:<\/strong><\/font><\/p>\n

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"Imagination is more important than knowledge."<\/strong><\/font><\/p>\n

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When I think of this quote, particularly about the "imagination" part, I always think of another quote, that of the late U.S. Attorney General, Robert F. Kennedy, who stated, "There are those who look at things the way they are and ask why? I dream of things that never were and ask why not?"<\/em><\/font><\/p>\n

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Imagination:<\/u><\/strong><\/font><\/p>\n

Imagination is a powerful force in life as it is in business. In Einstein’s case it allowed him to make some of the most remarkable scientific breakthroughs in history, breakthroughs which changed the way we think, and led to achievements thought impossible prior to his emergence onto the world stage. From his contributions in "The Manhattan Project," which brought an end to WWII without an invasion of the Japanese mainland (an invasion which experts believe could have resulted in up to 500,000 American casualties) to his "Theory of Relativity," Albert Einstein excelled in the theoretical. It was, yes, the ability to, to borrow the words of Robert Francis Kennedy, "dream of things that never were and ask ‘why not’?" It was the power to imagine! <\/font><\/p>\n

There is no doubt that imagination is a driving force in business. It is the well-spring of new and better ideas. It is the catalyst and impetus for methods that let one business or businessperson excel over the competition. It is the spark which sets in motion ideas which are newer, better, more efficient, more aesthetic, more cost-efficient, more creative, more marketable, more profitable and more popular. <\/font><\/p>\n

As businesspeople, imagination can allow us to do things such as:<\/strong><\/font><\/p>\n