{"id":181,"date":"2009-07-05T07:38:59","date_gmt":"2009-07-05T07:38:59","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2009\/07\/05\/a-new-approach-to-marketing-beginning-a-job-without-having-been-asked-to\/"},"modified":"2009-07-05T07:38:59","modified_gmt":"2009-07-05T07:38:59","slug":"a-new-approach-to-marketing-beginning-a-job-without-having-been-asked-to","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2009\/07\/05\/a-new-approach-to-marketing-beginning-a-job-without-having-been-asked-to\/","title":{"rendered":"“A New Approach to Marketing: Beginning a Job Without Having Been Asked to”"},"content":{"rendered":"

Being between projects, and having some, let us say "unwanted" time on my hands (as evidenced by my recent blogging spree), I felt the time had come to be just a little bit more proactive in landing my next job. The time had come for a new approach; the thought had been on my mind, the seeds had been planted, and I would now test the theory. I was about to discard all of the rules which I had thus far been working by in favor of a more "un-orthodox" approach.<\/font><\/p>\n

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The un-orthodox aspect of my approach had to do with the fact that the business which I meant to do work for had not asked me to do work for them. They had not even contacted me. I was taking a chance. I was also going to be investing a certain amount of time in the work; my estimate was three hours. They would be three hours potentially lost. There was no guarantee they would result in winning a project or being paid. I quickly performed the cost-benefit analysis:<\/font><\/p>\n

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Here, at the end of my 42nd year of life, I have been alive (thanks to the assistance of a calculator) for 15,664 days. That’s about 375,000 hours during which I’ve been walking on the surface of G-d’s green earth. Could I spare three hours? You betcha!<\/font><\/p>\n

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I sat down and proceeded to the website of the company in question. It is a company with which I am familiar-a company with which I have in fact done business. Having seen their website, however, I have noticed one important piece missing: the website is in Hebrew only. They seem to be missing out on an entire segment of the market: Anglos who might not understand a Hebrew-only website. I also thought of the many new olim who arrive in <\/country-region><\/place>Israel from around the world with English, but not yet Hebrew as a spoken language. The students, both university and seminary, who might not have a working knowledge of Hebrew. And yes, the tourists. <\/font><\/p>\n

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I sat down for just over three hours and began typing. My introductory letter explained to the head of the company why having an English counterpart to his Hebrew-only website might behoove him. I stated very clearly that he owed me nothing. No money. Not even a reply if this was his preference.<\/strong> This was a free un-solicited sample.<\/strong> But take a look, I explained, this is how your "new" website would look. Think of the extra customers, I asked him to imagine. The extra revenue. Extra word-of-mouth referrals. There seemed to be no conceivable drawbacks for him.<\/font><\/p>\n

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Then I got down to the bread and butter. I translated several pages of the website into English (I can translate well from Hebrew-to-English, but not English-to-Hebrew), brushed and polished them, proofread and edited them, attached them to the email as a .pdf document and sent the package off into cyberspace.  <\/span><\/font><\/font><\/p>\n

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This was on Friday morning.<\/font><\/p>\n

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I have received a reply this morning from the secretary of the firm. The CEO, she said, was duly impressed. He admired, she added, both the quality of the work and the initiative I had shown. An answer of whether he will be hiring me to complete the site is expected in the coming days. I am hopeful.<\/font><\/p>\n

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Offering free services up front is nothing new. Health providers, masseuses, and other alternative practitioners often offer a free consultation to prospective customers. As do lawyers. Coaches often offer a free session. I’m not really sure if a content writer has done so to this point in such an un-solicited manner? <\/font><\/p>\n

<\/font><\/p>\n

<\/font><\/p>\n

A "freebie" is an excellent strategy meant to draw customers in. To show them what we are capable of doing for them. It is a chance to be taken, with much to be gained. <\/font><\/p>\n

<\/font><\/p>\n

It has also planted in my head the fact that I myself need a counterpart to my English-only website. There is in the non-English speaking Israeli populace, a market which I am missing out on.<\/font><\/p>\n

<\/font><\/p>\n

The project I have undertaken? This un-solicted approach to marketing? If it works out, I will have a new client. If it doesn’t I will have spent three hours trying. And you know what? I can live with that!<\/font><\/p>\n

 <\/p>\n

<\/font><\/p>\n

Yonatan Maisel<\/font> <\/p>\n

.<\/p>\n

Dear Reader, If you enjoyed this article, perhaps you might like to read my newest posting. With flu-season approaching, the time to "vaccinate" yourself is approaching. With "dog-eat-dog" competition out there, whatever your profession, the time to "vaccinate" your business is now!<\/u> By strengthening<\/u> and fortifying<\/u> it, you’ll be ready to take on the competition and win! To read the article, click the link below the picture:<\/span> <\/font><\/font><\/strong><\/p>\n

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http:\/\/jobshuk.com\/yoni67\/blog\/2009\/09\/16\/get-vaccinated-against-the-flu-and-vaccinate-your-business-to-achieve-success\/<\/a><\/font><\/span><\/p>\n

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<\/font><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Being between projects, and having some, let us say "unwanted" time on my hands (as evidenced by my recent blogging spree), I felt the time had come to be just a little bit more proactive in landing my next job. The time had come for a new approach; the thought had been on my mind, … <\/p>\n

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