{"id":70,"date":"2011-03-20T05:52:23","date_gmt":"2011-03-20T05:52:23","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2011\/03\/20\/how-to-sabotage-your-business-blog-article-with-a-bad-title-in-4-easy-steps\/"},"modified":"2011-03-20T05:52:23","modified_gmt":"2011-03-20T05:52:23","slug":"how-to-sabotage-your-business-blog-article-with-a-bad-title-in-4-easy-steps","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2011\/03\/20\/how-to-sabotage-your-business-blog-article-with-a-bad-title-in-4-easy-steps\/","title":{"rendered":"How to SABOTAGE Your Business Blog Article with a Bad Title in 4 Easy Steps!"},"content":{"rendered":"

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How to Sabotage<\/font> Your Business Blog Article…<\/font><\/strong><\/p>\n

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With a Bad Title in 4 Easy Steps!<\/font><\/strong><\/p>\n

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An original Business blog article by Yonatan Maisel<\/a> exclusively at JobShuk<\/a><\/font><\/strong><\/p>\n

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"Self-Sabotage"<\/font> (my definition) (verb<\/em>): Cock pistol. Aim towards foot. Pull trigger. Shriek<\/em> in pain! Pick up phone. Call ambulance!<\/font><\/font><\/strong><\/p>\n

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A BUSINESS BLOG is the #1 way to market a business. It’s is a highly-effective and free form of advertising. I am now at the point where 80% of my new clients contact me as a direct result of having read one or more of my posts. IT WORKS!<\/font><\/font><\/strong><\/p>\n

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Yet,<\/font> as I have found out through my own experience and from having read the posts of others, there are several ways in which a title can (pardon my language), FUCK-up an otherwise great article.<\/font><\/strong><\/p>\n

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A bad title can in many ways ensure that a great article has very little chance of being read. And, as we shall see, it can effect the "Twitter-ability" of a post as well.<\/font><\/font><\/strong><\/p>\n

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So here, without further adieu, are…<\/font><\/strong><\/p>\n

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  GREAT ways to sabotage a business blog post:<\/font><\/strong><\/p>\n

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 1)<\/font> "Been there, seen that, done that!"<\/em> A relevant and timely example: Social Media is all the rage in business blogs. Many great articles have been written and many more are waiting to be written. It could very well be the next mega-hit article for you and your business.<\/font><\/font><\/strong><\/p>\n

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But go ahead and give it the following title: "5 Ways to Use Social Media to Improve Your Business." Whether 5 ways, 10 ways or 20 ways, this title has been used literally tens-of-thousands of times. It is old. It is tired. People are weary of seeing it. It no longer opens eyes and makes people want to click through. It is sabotage. Jazz<\/em> up the title to increase your hit-count and ROI!<\/font><\/strong><\/p>\n

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 2)<\/font> B-O-R-I-N-G! Yup, consider it a continuation of point #1. There are hundreds-of-thousands of great business blogs out there, each one vying for readership. Want yours read? You BETTER spice up the title! A small dose of C-R-E-A-T-I-V-I-T-Y<\/font> goes a long<\/em> way! Your article might contain fantastic content, great tips and wonderful advice, but a boring title is a great way to make sure it won’t be read!<\/font><\/font><\/strong><\/p>\n

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 3) Stating the Obvious! <\/font>For the sake of continuity, let’s stay with Social Media. Give this title a try: "Social Media is GREAT for Your Business!"<\/font><\/font><\/strong><\/p>\n

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Well, pardon my language again: "NO SHIT!" Don’t be surprised if your prospective reader mumbles to him or herself, "I already know that Dick Tracy!" Stating the obvious in a title gives a reader who already knows the obvious that you have stated a GREAT reason to skip the article. When you are "preaching to the choir," expect the choir to not pay attention!<\/font><\/strong><\/p>\n

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 4) Apostrophes and Other Punctuation Marks. <\/font>This is one I have been guilty of. Apostrophes might seem like a good way of highlighting or stressing something in your article title. It is a great way…unless you want to utilize Twitter Tweets and Re-Tweets to pass your article along.<\/font><\/font><\/strong><\/p>\n

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Try this article title: <\/em><\/font><\/strong><\/p>\n

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The "Hitch Hikers" Guide to Social Media<\/em>!<\/font><\/strong><\/p>\n

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Catchy title? Yes, but on Twitter, your Tweets and Re-Tweets will look something like this: <\/font><\/strong><\/p>\n

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The &Apos. itch Hikers&Apos. uide to Social Media!<\/em> <\/font><\/strong><\/p>\n

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Not the best way to give it readability on Twitter!<\/font><\/strong> <\/p>\n

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Here are a few of the punctuation marks you will discover that Twitter does not like: ("), (‘), (;) (&). <\/strong><\/font><\/p>\n

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Blogging<\/font> for Business<\/font> is…<\/font><\/strong><\/p>\n

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ULTRA-Competitive!<\/font><\/strong><\/p>\n

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One way to increase the chances…<\/font><\/strong><\/p>\n

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That your posts will be read…<\/font><\/strong><\/p>\n

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Is with effective TITLES!<\/font><\/font><\/strong><\/p>\n

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Tweet<\/a><\/strong><\/p>\n

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