{"id":74,"date":"2011-03-10T11:29:14","date_gmt":"2011-03-10T11:29:14","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2011\/03\/10\/business-history-how-a-marketing-tool-allowed-every-1970s-boy-to-own-the-greatest-super-car-ever-built\/"},"modified":"2011-03-10T11:29:14","modified_gmt":"2011-03-10T11:29:14","slug":"business-history-how-a-marketing-tool-allowed-every-1970s-boy-to-own-the-greatest-super-car-ever-built","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2011\/03\/10\/business-history-how-a-marketing-tool-allowed-every-1970s-boy-to-own-the-greatest-super-car-ever-built\/","title":{"rendered":"Business History: How a Marketing Tool Allowed Every 1970s Boy to Own the Greatest Super-Car Ever Built!"},"content":{"rendered":"
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Business History:<\/font> <\/font><\/strong><\/p>\n

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How Marketing Allowed Every 1970s Boy to Own the Greatest Super-Car Ever!<\/font><\/strong><\/p>\n

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The Lamborghini<\/a> Countach<\/a>. Unmistakable. Insane<\/em> in its appearance when it went into production in the 1970s. The sleek aerodynamic profile. The gull-wing doors. It’s monstrous engine. Gawks<\/em> and stares<\/em> were the reactions of anyone lucky enough to see one on the road!<\/font><\/strong><\/font><\/p>\n

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The prestigious BBC<\/a><\/font> television show TOP GEAR<\/a><\/em>, in 2004, named it the "Sexiest Super-Car of All-Time." The iconic car was featured prominently in the 1981 Hollywood blockbuster Cannonball Run<\/a><\/em>.<\/font><\/strong><\/p>\n

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Less than 2,000<\/font> of these beautiful Italian "Super-Cars" were ever produced…production averaged no more than 450\/year. <\/font><\/strong><\/p>\n

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With a price-tag <\/font>which more than rivaled its enormous V-12 engine, the Countach was reserved for the super-wealthy. It was simply an icon of the road which everybody, myself as a youth growing up in America in the 70s and 80s, dreamed of owning.<\/font><\/strong><\/p>\n

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"On the Wall"<\/font> Marketing:<\/font><\/strong><\/p>\n

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The 70s and <\/font>80s were also a heyday for another iconic product: the poster. Young ladies hung posters of their favorite teen idols, young boys…well, for a long time Farrah Fawcett<\/a> was the queen. And for music fans it was KISS<\/a>, Led Zeppelin<\/a> and AC-DC<\/a>. Posters were an enormous<\/em> industry.<\/font><\/font><\/strong><\/p>\n

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The Lamborghini Countach poster which cost about two bucks, allowed every fan to own a piece of the car. It turned a dream into a tangible, concrete reality.<\/font><\/font><\/strong><\/p>\n

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It is estimated that in the late 70s to early 80s, up to 40% of all American boys had a Countach on his wall (I’ll bet a lot of girls did too!). It is widely considered to be the best-selling poster of its time. And with licensing (product-piracy was not yet in full-swing), Lamborghini saw a nice piece of the action for every poster sold.<\/font><\/font><\/strong><\/p>\n

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The Countach poster provided something which every customer and prospective client wishes in exchange for his or her money…<\/font><\/font><\/strong><\/p>\n

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Value!<\/font><\/strong><\/p>\n

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Business success often hinges on finding creative ways to appeal to prospective clients and customers.<\/font><\/font><\/font><\/strong><\/p>\n

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What novel, exciting ways can you use to market your goods and services…<\/font><\/strong><\/p>\n

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…and make people want a piece of the action?<\/font><\/strong><\/p>\n

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Tweet<\/a><\/font><\/strong><\/p>\n

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