{"id":83,"date":"2011-01-30T12:08:36","date_gmt":"2011-01-30T12:08:36","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2011\/01\/30\/business-world-perceptions-mis-perceptions-and-judging-books-by-their-covers-the-curious-case-of-dolph-lundgren\/"},"modified":"2011-01-30T12:08:36","modified_gmt":"2011-01-30T12:08:36","slug":"business-world-perceptions-mis-perceptions-and-judging-books-by-their-covers-the-curious-case-of-dolph-lundgren","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2011\/01\/30\/business-world-perceptions-mis-perceptions-and-judging-books-by-their-covers-the-curious-case-of-dolph-lundgren\/","title":{"rendered":"Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: The Curious Case of Dolph Lundgren!"},"content":{"rendered":"

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Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: <\/font><\/strong><\/p>\n

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The Curious Case of Dolph Lundgren!<\/font><\/strong><\/p>\n

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An original Business blog article by Yonatan Maisel<\/a> at JobShuk.com<\/a> <\/font><\/strong><\/p>\n

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He’s Dolph Lundgren<\/a>.<\/font>The Swedish-born, muscular behemoth best known for playing the "evil" Soviet boxer, Ivan Drago, opposite Sylvester Stallone’s<\/a> "Rocky Balboa" in Rocky IV<\/a>.<\/font><\/strong><\/p>\n

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He’s been retired<\/font> for several years now, having given up playing the action-hero and villain for the quiet life.<\/font><\/strong><\/p>\n

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But let’s pretend<\/font> for just a moment that he’s looking for a job again. Not in Hollywood…he’s done with that scene.<\/font><\/strong><\/p>\n

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Let’s say, <\/font>for the sake of argument, that you’re looking for an employee to fill a vacancy and he applies to your company. Perhaps you own a Law firm, perhaps it’s a Marketing agency…or let’s say for the sake of argument that it’s a Pharmaceutical company.<\/font><\/strong><\/p>\n

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Your first reaction will probably be to Google <\/em>"Dolph Lundgren." And here is what you would find:<\/font><\/strong><\/font><\/p>\n

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-6 ft. 5 in.,<\/font> 250 lbs.<\/font><\/strong><\/p>\n

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-Star<\/font> and co-star of over 40 action-hero movies<\/font><\/strong><\/p>\n

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-3rd Degree Black-Belt <\/font>in Kyokushin Karate<\/font><\/strong><\/p>\n

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-European Karate Champion<\/font> in 1980 and 1981<\/font><\/strong><\/p>\n

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"Now what?"<\/font> You might ask…<\/strong><\/font><\/p>\n

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"Could a muscular, monstrous ex-Hollywood actor like Dolph Lundgren possibly be able to contribute to my company?"<\/font><\/strong><\/font><\/p>\n

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"Maybe<\/font> he could beat up my competitors? Maybe he’d be great at lifting heavy furniture when we move our office?"<\/font><\/strong><\/p>\n

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"Why he’s just a stupid, muscle-bound jock with a bicep where his brain should be!"<\/font><\/font> <\/font><\/strong><\/p>\n

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Why don’t we take a closer look at Mr. Lundgren’s bio. And rest assured, all of the following facts and statistics are very<\/em> well-documented:<\/font><\/font><\/strong><\/p>\n

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-Graduated<\/font> from the Royal Institute of Technology<\/a> in Stockholm, Sweden.<\/font><\/strong><\/p>\n

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-Holds a Masters Degree<\/font> in Chemical Engineering from the University of Sydney<\/a> in Australia.<\/font><\/strong><\/p>\n

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-Has an Intelligence Quotient<\/a><\/font> (I.Q.) of 160. For comparative purposes, that was Einstein’s exact score. It is the upper level of "genius" and a score attained by perhaps 5 to 10 out of every million tested.<\/font><\/strong><\/p>\n

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-Was offered<\/font> a prestigious Fulbright Scholarship<\/a> for advanced research and a Ph.D. at the Massachusettes Institute of Technology<\/a> (MIT). He ultimately turned it down to pursue acting.<\/font><\/strong><\/p>\n

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-Speaks Swedish, English, Spanish, German and French, and is conversational in Japanese and Italian. <\/font><\/font><\/strong><\/p>\n

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The World of Business…<\/font><\/strong><\/p>\n

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Is one in which<\/font> we are in danger of letting perceptions, conceptions, mis-perceptions, stereotypes and other forms of pre-conceived notions cloud our vision.<\/font><\/font><\/strong><\/p>\n

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They can easily blur the lines of reality when it comes to people, places, customers, truthfulness, ability, image, reputation, marketing, advertising, branding and more. <\/font><\/font><\/strong><\/p>\n

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Yup, I too<\/font> have been guilty on many occasions of judging books by their covers.<\/font><\/strong><\/p>\n

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I wasn’t aware<\/font> until a few short days ago when I stumbled upon an article that one of Hollywood’s most intimidating, frightening, most muscular and "deadliest" stars happens to be one of its most intelligent and educated.<\/font><\/strong><\/p>\n

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So, remember when I asked you to imagine that you were looking to fill a vacancy at your Pharmaceutical company? And you got that CV from Dolph Lundgren? Think you might give this big, dumb-old stereotypical muscle-head a chance?<\/font><\/font><\/strong><\/p>\n

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I hope that next time the Business World…<\/font><\/strong><\/p>\n

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 presents me with a proverbial book…<\/font><\/font><\/strong><\/p>\n

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 that I take the time to get past the cover…<\/font><\/font><\/strong><\/p>\n

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 and judge it by its contents!<\/font><\/font><\/strong> <\/font><\/p>\n

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Dear Reader, Thanks for stopping by! I hope you’ve enjoyed this original Business blog article. If so, please consider giving it a Re-Tweet!<\/strong><\/font><\/p>\n

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Tweet<\/a> <\/font><\/strong><\/p>\n

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