{"id":91,"date":"2011-01-10T09:27:00","date_gmt":"2011-01-10T09:27:00","guid":{"rendered":"http:\/\/jobshuk.com\/yoni67\/2011\/01\/10\/a-great-way-to-measure-business-blog-roi-hours-hired-hours-writing-blog-profit\/"},"modified":"2011-01-10T09:27:00","modified_gmt":"2011-01-10T09:27:00","slug":"a-great-way-to-measure-business-blog-roi-hours-hired-hours-writing-blog-profit","status":"publish","type":"post","link":"https:\/\/jobshuk.com\/yoni67\/2011\/01\/10\/a-great-way-to-measure-business-blog-roi-hours-hired-hours-writing-blog-profit\/","title":{"rendered":"A Great Way to Measure Business Blog ROI: Hours Hired \u00f7 Hours Writing = Blog Profit!"},"content":{"rendered":"

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Image Credit: <\/font>http:\/\/www.robinbondurant.com\/<\/font><\/a> <\/font><\/p>\n

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A Great Way to Measure Business Blog ROI: <\/strong><\/font><\/p>\n

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Hours Hired ÷ Hours Writing = Blog Profit!<\/strong><\/font><\/p>\n

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I’ve been Business blogging for about 14 months now, and make no secret that it is the single-biggest<\/em> step I have taken to put my business on the map and on the road to success. With effective content<\/font>, catchy titles<\/font>, a wise choice of keywords<\/font>, some pics<\/font> and images<\/font> to jazz things up, tips<\/font>, advice<\/font>, Business insight<\/font> and a bit of humor and slices-of-life, readers will<\/em> stop by. With consistency and quality they will return again-and-again! Throw in a sales-pitch<\/font> (preferably at the end so as not to turn your article into a blatant advertisement) and you’re almost set…<\/font><\/strong><\/p>\n

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Add a Re-Tweet button<\/a>, the savvy use of Social Media<\/a> tools such as Twitter<\/a>, LinkedIn<\/a>, FaceBook<\/a>, Digg<\/a> and BizSugar<\/a> and you’ll be well on the way to drawing clients and customers in with your 21st century MAGNET!<\/font><\/strong><\/p>\n

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I myself have written about 140 blog posts. Those posts have translated into approximately 120,000 hits. A drop in the bucket perhaps when compared to the biggies in the industry, but as a one-person owner of a small writing business, it’s a figure I take pride in.<\/font><\/strong><\/p>\n

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Image Credit: <\/font>http:\/\/www.beaconlearningcenter.com\/<\/font><\/a><\/p>\n

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Measuring Blog ROI:<\/font><\/strong><\/p>\n

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The manner in which I have measured Business blog success in my mind has changed much since the inception of the venture.<\/font><\/strong><\/p>\n

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At first, perhaps like most, I mulled over in my head the hours I was wallowing away in conceptualizing, typing, proofreading and editing. That was when my posts were averaging 50-80 hits each. Then that level rose. Today, the average stands at about 800 hits each. It might take each article one, two even five months to get there, but they do on average.<\/font><\/strong><\/p>\n

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But a funny thing began to happen along the way. My phone began to ring more often and, as a pleasant surprise, prospective customers began to fill my Inbox with job inquiries.<\/font><\/strong><\/p>\n

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When I asked them how they had found me, a vast<\/em> majority of these clients stated that they had read one or more of my postings, followed the link to my website and\/or profile, and as a direct result decided to hire me as a writer. Suddenly those endless hours of writing were paying dividends!<\/font><\/strong><\/p>\n

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My Formula: <\/font><\/strong><\/p>\n

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Hours Hired ÷ Hours Writing = Blog Profit!<\/strong><\/font><\/p>\n

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Every hour I now spend writing (my average posting from start to finish takes approximately 1.5 hours) translates into nearly 9 hours of time spent working for clients, those clients that is who hire me as a direct result of reading my blog.<\/font><\/strong><\/p>\n

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Considering my blog is my only<\/em> form of Advertising and Marketing, it seems like a pretty effective way to attract clients.<\/font><\/strong><\/p>\n

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A rather good Return On Investment if you ask me.<\/font><\/strong><\/p>\n

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Image Credit: <\/font>www.jfmg.co.uk<\/font><\/a><\/p>\n

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Calculating ROI can provide you with concrete and tangible insight<\/font> into what is working and what is not. What articles are your readers\/clients responding to? What types of articles and approaches seem to be attracting them? <\/font>Which forms and style of articles are turning readers into paying customers?<\/font><\/font><\/strong><\/p>\n

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Measuring also serves another purpose: it allows you to "tweak"<\/font> things and make corrections<\/font> and adjustments<\/font>…<\/font><\/strong><\/p>\n

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…if things are not going according to plan!<\/font><\/strong><\/p>\n

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A well-written Business blog is beyond comparison in the 21st Century!<\/strong><\/font><\/p>\n

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It’s FREE…the only cost is hours spent writing.<\/font><\/strong><\/p>\n

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But when you start measuring those hours against income generated…<\/font><\/strong><\/p>\n

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I’m sure you’ll find that all of that hard work is…<\/font><\/strong><\/p>\n

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Well Worth It!<\/font><\/strong><\/p>\n

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Dear Reader, THANKS for stopping by! If you have found the contents of this article useful or informative, please consider giving it a Re-Tweet. I’d be most appreciative!<\/font><\/strong><\/p>\n

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