Why is it that people are conned every day into paying money to buy diet programs that simply don’t work?
Yet, the diet industry is booming. This diet, that diet, the other diet. Publishers are enjoying a bonanza.
Maybe these diets might work for a short period of time, but once the diet cycle is completed, back comes the surplus weight.
The world is getting fatter. Unhealthy fast foods are cheap and tasty but dynamite for the waistline.
Furthermore, people are getting lazier. Too much television. Too many computers. Not enough exercise.
That’s when overweight sufferers look for a miracle book of new diets to return to good health. One with all sorts of gimmicks, promises and photos of clients who have halved their weight in 30 days. Hard-sell stuff that’s designed to weaken your resistance.
Often these miracle diet books come at a bargain price for the first 100 applicants. And, of course a money-back guarantee if results aren’t registered in the first 7 days!
You’ve seen it all before and you’ve been had. Time after time. So, we’ve formulated something new in the weight-loss business that’s bound to make you sit up and take notice.
Our new and improved Weight-Loss Program offers more than a promise. We guarantee success. Almost overnight!
And here’s even better news. We don’t accept credit cards, PayPal or even cash. You see, this program is free. Absolutely free.
Our tried and tested Weight Loss Program is recommended by both Doctors and Dieticians. You too can have it. In just three magic words.
JUST EAT LESS.
What could be simpler?
What’s this all about? Let’s call it blog-vertising. A simple and straight-forward way to build an original idea into an advertisement at absolutely no cost. All you need is a creative approach and the gift of using words that sell.
When the blog has been posted you can then share it with your customers and friends. That’s what blog-vertising is all about.
The key to successful selling. Use it!
Okay. I agree and I do eat less and I even do some exercise. But, nothing is happening. I am not really gaining weight , but I am not losing weight either. I am also older and my metabolism is probably slower. Any ideas? sherry
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Hi Sherry.
I can sympathize with you. The only difference is that I’m probably much older and therefore have been trying much longer! However, the aim of this exercise was to demonstrate how to build an eye-catching ad with a novel approach and play on words. Not in ‘Three Easy Lessons’ but in ‘Three Easy Words’. To make people interested in an advertisement you must avoid bland copywriting. If you get them past the headline, you’re on the way. Good luck with your weight. After all, nobody was overweight after being released from detention under lock and key.
Lloyd
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