How To Get The Most BANG For Your Buck With Business Cards…

This week’s email from JobShuk posed an interesting question regarding business cards.

The question was, "how to use them as an effective means of advertising?"

I emailed Zvi, and he suggested I share my thoughts by posting a blog. 

So… here goes!

You have to think creative if you want this to work. A possible suggestion would be, to go to your local printer and have a special die cut made of what would appear to be several 200 shekel bills, or $100 bills, folded in half and slightly fanned out to give the appearance of several bills. This has to look real if you want your advertisement to be the talk the town.

Inside, you could write, "Call Me To Find Out How I Can Make Money For You!" Or something along those lines. Naturally you’d provide your email address and website as well as other relevant contact information.

The thing is that if it looks really cool, I promise you people will not only ‘not throw it away’ but it would seem likely that people would actually "request"  of you to give them your business card, so that they can use it as a gag on their friends.

Be sure to make it identical in size to real bills. You might want to consult with a good graphic artist here on JobShuk to help you with the design.

Having it specially cut is also important to get the desired effect.

You should also include a response mechanism within your business card that would say something like this:

"Present this card by _____________ to receive a valuable 25% discount!"

And you’d  fill in the date by hand prior to giving them out.

The point is, you need to think creatively, to create something no one would want to throw away so quickly!

The printing on this particular example has to be outstanding to really fool the eye at first glance to appear as if the holder is holding several folded bills.

If you have any questions you’d like to ask, you can leave your comments below. And I’ll do my best to answer your questions asap.

 

Hatzlocha Robbah In All Your Business & Personal Endeavors!

 

P.S. UPDATE! I went online looking for an image to include, and found an actual place that does exactly what I described as a standard part of their business. So this should cost you a lot less than what I was expecting you to pay.

 

http://www.100dollarbuscards.com/businesscards.html