Who’s this guy with plenty to say? Well, I come from Down Under and made aliyah in 1999. In 1950 I joined a private business and stayed there for 40 years. My field of expertise was in marketing and advertising. Yep, I learnt plenty.
Frankly, I think very few members of JobShuk are using this very unique and creative website to the best of their advantage to promote themselves and their businesses.
One enterprising person is the exception. You guessed it. Yonatan Maisel, (no relation.)
Israel business men and women are certainly well educated and savvy. But they seem to lack the ability to promote themselves boldly and to effectively capture new markets and customers through the medium of the blog. Why?
Not Yonatan. He has analysed the value of blogging to build his business and he does it extremely well. What’s his secret?
Well, firstly he blogs. Just about every day. Check the last 20 articles published on this site. Yoni has written two-thirds of them. You may ask, so what?
By posting day-after-day-after-day his name becomes automatically connected to writing and this has a positive effect. When you bombard customers in this fashion, it certainly sticks.
Then, he makes sure that his writing talents are highlighted and varied in all his postings. Yoni is promoting both his name and his skills. That’s why his blogging works.
He works at it and takes it seriously.
Now, check the categories on the JobShuk site. The highest membership is that of WRITERS, then followed by BUSINESS SERVICES.
Where are the writers on the Article Page? Almost non-existent. And they represent the cream of the membership of JobShuk!
Blogging is a new phenomenon in the world of advertising. Properly used it can even be more effective than a paid advertisement. Furthermore, it comes free-of-charge.
Millions of people are blogging, but who bothers to read what somebody in Cambodia thinks about the President of The United States or what little Johnny ate for breakfast?
A hard-hitting informative business offer will attract readers, provided real benefits to the consumer are offered.
But blogs must be regularly posted. Out of sight, out of mind. You’ll soon get lost in the advertising jungle.
And every day, certainly not less than once a week, but with more and more benefits to be constantly offered. Benefits that will improve the lives of people, from special deals to testimonials.
It’s so important to build yourself and your business. In today’s tough, competitive market, the weak will perish. No time to be shy!
Finally, if you can’t put together a hard-hitting and compelling blog, or simply are too pressed for time, find somebody who will. You’ll have to pay, but free lunches are off the menu in this day and age.
Lloyd Masel.
fa********@***il.com
Creative copywriter.
Yoni acknowledged this post with thanks, but the reply was mysteriously lost in cyberspace.