Vilfredo Pareto, who was born in France but later moved to Italy with his family in 1858, made important contributions to economics, sociology and moral philosophy, especially in the study of income distribution. He made the well-known observation that 20% of the population of Italy owned 80% of the land.
Joseph Juran, a Romanian Jew, born in 1904 and who was named the ‘father’ of management quality, adopted the findings of Pareto and expanded the thinking to develop what is known as ‘The Pareto Principle’ which separates the vital few from the useful many.
For instance, if you are selling goods and services, it is most likely that 80% of your sales come from 20% of your customers.
So, it’s vitally important to cherish the 20% few and look after them, while scouting the market for the 80% useful many.
Mirian Schwab, CEO of Illuminea, a marketing firm with an internet presence that focuses on creating effective and engaging websites and web marketing campaigns, has successfully employed the ‘Pareto Principle’ to develop her business.
For while Illuminea is a leading developer on the WordPress platform, a social media strategist and social SEO operator to attract the useful many, Miriam regularly publishes newsletters which are e-mailed to registered subscribers, her precious few.
Miriam frequently lectures as a web evangelist and resource to the broader community in her quest to uncover even more of the useful many and to assist others.
You can find Miriam Schwab and her helpful staff at Illuminea on http://illuminea.com
Profile-Plus is devised and compiled by creative copywriter Lloyd Masel as a free service to assist JobShuk members gain greater public exposure.
Lloyd Masel