Selling products with Jingles can be traced back to 1923 when commercial radio was first introduced into the United States.
The first singing advertisment "Have you Tried Wheaties" was specially written for a male quartet who became known as the ‘Wheaties Quartet’.
When television reached its peak during the economic boom in the 1950s following World War II the Jingle became a great favorite with advertising agencies for all sorts of products.
Also a big source of revenue for Jingle writers.
With the growth of selling on the internet, copywriters at advertising agencies became bone lazy and rather than employ Jingle writers to create a tune suitable for the selling message, they simply downloaded music which more-or-less fitted their needs and employed singers accordingly.
This was doomed to fail. It simply doesn’t ring true. And sounds even worse!
Now we’ve entered a new age. The age of the professional Voiceover artist.
Victoria Feinerman is one of israel’s most respected Voiceover talents. Blessed with a professional well-honed and resonant voice, she possesses the power of persuasion in a gentle and appealing tone.
In her own words, Victoria produces voiceovers in accent-neutral US English for all purposes. She also itemizes in her website the benefits of voiceovers to advertise goods and service.
For instance, to personalize messages. For company identity. To humanize and make messages friendly, enough to captivate and capture buyers.
Of course, you can hear demos on her website. "Listen before you buy."
Victoria can be located on her website at: http://vicsvoice.com
Profile-Plus is devised and compiled as a cost-free service by creative copywriter Lloyd Masel. It is designed to bring greater awareness and publicity for JobShuk members. If you’ve got a story to tell, drop me a line.
Lloyd Masel