Way back in 1927 the world’s most notorious media mogul, William Randolph Hearst, sent a memo to the senior editors of all his newspapers.
" Pictures that do not have news value do more harm than good. Without news value they should not be in the newspaper."
So, despite the fact that in the New Year week-end 2011 a record 750 million photos were uploaded onto Facebook, don’t be fooled by this massive reach.
Remember, the sales pitch is in the offer, not the picture. Customers don’t buy images. They buy goods and services.
Nothing has changed in the last 84 years. To sell goods and services effectively, target your market carefully and talk to them using carefully chosen words which offer them benefits and promises.
Lloyd Masel. Advertising Consultant.