It’s tough out there in the real world of business. Everybody fighting to sell their goods and services and would-be customers are not easy to convince. With the market flooded with sellers, buyers can afford to pick and choose. In many cases they simply become more and more confused. Selling is an art, not a science. …
Tag Archives: Appeal
Clever Copywriting? TRY SMART SELLING!
Companies who are looking to employ advertising agencies with expensive copywriters should follow a few simple rules before choosing them. Copywriting is not the art of using clever language, but of creating salesmanship in words. And the very first thing about selling is to understand the customer. The selling message must clearly state the benefit …