Way back in 1966 songwriters Bob Tiele and George David Weiss wrote a song. Just right for the mood in America at the time. They offered the song to Tony Bennett who declined the offer. The songwriters then approached Louis Armstrong who immediately saw the great possibilities within the song and he signed up. The song "What a …
Tag Archives: individual
SPEAK TO YOUR CUSTOMERS, DON’T WRITE TO THEM
Don’t be fooled by those big advertising agencies. The glitz, the glamour and the sexy staff. LET’S FOCUS ON CREATIVE! Advertising agencies employ copywriters and pay them exhorbitant salaries. Copywriters who have never sold a thing in all their lives. Could they possibly sell something for you? Short answer. Not likely. And the agencies don’t care. They …
Continue reading “SPEAK TO YOUR CUSTOMERS, DON’T WRITE TO THEM”
HOW TO SEE ISRAEL THROUGH YOUR OWN EYES
Next month the UJC is bringing no less than NINE missions to Israel. In July another SIX. That’s just one organization from one country. People are pouring into Israel through organized missions by the tens of thousands. From all over the world. Missions don’t bring people to Israel. They bring Israel to the people. Expertly prepared and …