PROFILE-PLUS. Tikshoret, a one stop marketing shop.

Big advertising agencies make money from media commissions and major sponsorships. Copywriting comes a poor last. In the words of advertising wizard David Ogilvy; "Advertising agencies are infested with men and women who cannot write." Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David …

THE AGE OF SPECIALIZATION

Yaacov Taube is the Owner and Principal Consultant of an independent information and research business in Israel named INFOSERVE. www.infoserve.co.il  He has just started the business and needs some publicity to become better-known. We are happy to oblige. Just what does Infoserve do? Let’s give you an example of how this business could operate. For example, suppose you are …