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5 More Business Blogging Lessons from 5 Music Legends:
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The Motown/R&B Edition
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I always say that if you are looking for great ideas, inspiration and enlightenment, for any reason whatsoever, in the case of the present article…for Business, look to music.
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Music can represent a myriad of things: beauty, culture, message, tradition, relaxation, edginess, wisdom, thought, escape and much more. And it is a common denominator. It crosses cultures, it crosses generations, it transcends politics and it unites us. It can be brash, it can be loud, or it can be soft, mellow and poetic.
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Last time in "5 Business Blogging Principles from 5 Legends of Rock ‘n Roll!" I covered the likes of The Doors, Judas Priest and Peter Frampton.
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This time, let’s take a trip down memory lane to those magical sounds born in Detroit, Michigan, for some Business blogging lessons from 5 greats of the Motown-era:
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The Velvelettes: "Needle in a Haystack"
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They thought finding a good man was like trying to find a needle in a haystack? It probably paled in comparison to trying to have your good business found in the vastness of Cyberspace!
How are you going to get noticed in this 21st Century rat-race? Just hope that prospective clients find you amongst your thousands and thousands of competitors, each of whom is vying for that same client and payday? No way! Leave that type of gambling for your next trip to Vegas! You’re going to need a Business blog!
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Stevie Wonder: "Signed, Sealed Delivered!"
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Born Stevland Hardaway Judkins, the world would soon know this rising star as Stevie Wonder. And he would deliver!
So what are you going to need in order to set your Business blog apart from the literally millions of others out there and turn it into a great Advertising and Marketing tool? Great content for starters! Throw in your great wisdom, insight and acumen. Stick in some great pictures to liven things up a bit! And then the clincher: great tips and advice to demonstrate to your readers that you are a leader in your field of endeavor! It’s about establishing a reputation as someone worth turning to. It’s what turns readers into paying customers! Yup, truly a blog that is signed, sealed and delivered!
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The Temptations: "Just My Imagination"
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Okay, I’m gonna say it: Business can be very, very BORING! And yup, Business blogs, no matter how great the content, can make for a very dull read. In order to have a great blog which keeps readers coming back again and again, you’re going to need your imagination!
A great Business blog is not just about Business, though it is an important part. It’s about entertaining readers. Provoking thought. Making them laugh, think and smile. Use your imagination to inject stories, trivia, allegories, metaphors, famous quotes, history, current events, culture, sports, personal insight and FUN into your blog. It’s what can transform the mundane into the extraordinary!
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The Marvelettes: "Please Mister Postman!"
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When it comes to your Business blog, the biggest mistake you can make, the "kiss-of-death" in fact, is to believe that readers (all of whom are prospective customers) will just stumble upon your blog. Take my advice: I’ve tried it…it doesn’t work.
What you are going to need is a modern-day "Postman!" It’s called Social Media! By uploading the link to your latest blog posting to all of the big Social Media and Bookmarking sites and by Tweeting it into Cyberspace, you will be ensured of markedly increased readership!
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Marvin Gaye: "I Heard It Through the Grapevine"
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With great content, useful, timely and relevant information, and by linking your pieces so they can be found and read, you can truly create a "Grapevine!"
A grapevine whereby you will give you and your business, and the products and services which you sell, unique visibility!
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Dear Reader: Thanks for stopping by! If you have enjoyed this original Business article, please consider giving it a re-tweet, something for which I would be profoundly grateful!
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Image Credits: Guitar: electricpig.co.uk; Mic: paretologic.com; Motown Album: 1.bp.; The Velvelettes: ecx.images-amazon.com; Stevie Wonder: cdn.theurbandaily.com; The Temptations: soulevolution.co.uk; The Marvelettes: 3.bp.; Marvin Gaye; Gold Srar: easyridertraining.com
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Looking for a writer
yo*****@******************ip.com
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Yonatan Maisel is a business blogger, history buff and author.
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If you’re looking for a "lap-dog," look elsewhere; if you’re looking for a writer who will "kick ass and take names," he might be for you! From corporate bios to ghost-blogging, from speeches to research…and everything in between, UNBRIDLED SATISFACTION is the goal!
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Yoni started a business blog one year ago. 90% of his new clients now find their way to him as a direct result of having read one or more posts. He is a regular contributor here at www.jobshuk.com.