Basic Info



Company NameStrategic Mark – Tally R. Elhyani-Bassali
Business Overviewmarketing, communications, business development

More Details

Business CategoryBusiness Services
Profile Details

PROFILE: Effective marketing executive with a proven track record in strategic marketing and communications. Background includes over a decade of broad global experience working in both large & emerging companies at both the corporate & division levels. A highly organized & energetic self-starter with the skills to define strategy and manage effectively in dynamic & multi cultural corporate cultures. Strengths include the ability to ramp quickly, drive consensus, & successfully manage multiple projects concurrently with unique overall vision & attention to detail. Candidate is experienced with companies from Israel’s technology hub and is very well rounded with both corporate and agency experience applied across industries. Candidate is British born & educated. EXPERIENCE: Strategic Mark, Corporate Marketing & Business Consultant, Italy Sep 2005 Offering services to companies from Europe – working with global markets. Services include: strategic marketing consulting, corporate communications, business development, internal communications, exhibition strategy & management & ongoing Press Officer services. All aspects of traditional marcom on a strategic level per project. Webster – infrastructure and content. All aspects of marketing on a strategic level per project. Integrating new & social media into activities to ensure measureable results. Promisec, Director Marketing Feb 2006 – Apr 2009 Responsibilities: Corporate marketing planning and activity. Budget of $0.5 million. Responsibilities include: Corporate communications activities including messaging, public relations and analyst relations. All marcom activities – branding, collateral, website strategy, electronic marketing and events. Quantified lead generation & webinars covering global markets. Support regional marketing as well as channel and product marketing. Internal communications. Initiator of Promisec Risk Center and the Promisec blog doubling the traffic. Koteret Public Relations, Director International PR (Pleon & MS&L affiliate) Sep 2003 – Sep 2005 Israel’s premier B2B PR agency . Responsibilities: New Business, account management, strategic planning, determination & execution of tactics & campaigns. Trade analyst relations. Handling press core at trade shows. Sectors: Technology, defense, pharmaceutical, biotech, venture capital, non profit & legal. Poenta, Assistant Manager ( Oct 2002-Sep 2003 Mid sized visual & digital design studio. Responsible for large & multi-faceted projects: Identity, sales kits, web design & strategy, campaigns, research, translation, content writing, public relations planning, grant writing, fundraising activities & events for technology, security, IT, textile, non profit & tourism sectors. Comverse, Marketing Communications Manager, Mobile Internet Division Sep 2000-Oct 2002 Managed staff of 3 & budget of $1 million for Mobile Internet & Entertainment Divisions. Successfully oversaw integration of brand strategy, communications, & product programs for $550 million acquisition of Exalink by Comverse (NASDAQ: CMVT). Responsibilities covered all global product division marcoms; Delivery of product collaterals & sales toolkit. Public relations strategy development & execution, global PR agency management; Brand management; analyst program & global event strategy & management. Participated on team that re-branded with a leading brand agency. Exalink, Marketing Communications Manager Jan 2000 – Sep 2000 Successfully developed & managed international marketing & communications for this start-up mobile Internet company. Budget of $1 million responsibilities included: Ongoing development & management of corporate identity; Corporate website; Global conference & exhibition selection & logistics; Collateral design & delivery; Thought leadership strategy development including public relations, sponsorship, partner speaker programs; EDUCATION Technion, Haifa Israel – Diploma Interior Design 1996-1998 Bar-Ilan University, Tel Aviv, Israel – political science & philosophy self-electives 1994-1995 Languages: English mother tongue, fluent in Hebrew, basic Italian Passport: British Israeli.