In a comprehensive survey conducted by the National Association of Realtors in the United States, it was found that 87% of recent home buyers used the internet as an information resource during their home-buying process. Few relied on ‘For Sale’ posters, magazines, newspapers, television and radio.  Of buyers who used the internet, 85% worked in conjunction with Real Estate Agents, […]

Hey Fred! What now Freda? My computer’s just gone down. What do I do now? No idea, Freda. My shelf life expired years ago. Call the grandchildren. You know that’s useless Fred. They’re always too busy with this and that. Then call a computer repair guy and ask him to come over. The last time we tried that the guy said he was too busy […]

In 2008 the prestigious company Writers’ Digest, part of the American F+M Publications, voted Esther Heller’s website http://www.jewishwriting.com one of the top 101 sites in the world. "This site is for e-mail and correspondence classes, but if you dig a little you’ll find some of the best resources of Jewish writing and publications. Tamar Wisemon’s article on the Jewish magazine and newspaper market is […]

Big advertising agencies make money from media commissions and major sponsorships. Copywriting comes a poor last. In the words of advertising wizard David Ogilvy; "Advertising agencies are infested with men and women who cannot write." Television advertisements are the province of art directors, none of whom have ever sold a thing. Again, in the words of David Ogilvy; "I do not regard advertising […]

 Everybody understands the theory of making money on the Stock Exchange. ‘Buy low, sell high.’ Of course, in practice it doesn’t always apply, mainly because investors have little or no control over the market fluctuations. But the Investment Theory of Creativity is something else, based on the notion that creative people decide to buy low and sell high in […]

Tourism is one of Israel’s greatest sources of foreign revenue, despite concerns of travellers for their safety. The number of tourists seems to increase, year after year.  Now that the LONELY PLANET has rated Tel Aviv third in a list of the world’s best cities, we should expect an influx of new tourists in the coming months. With this potential surge […]

Paintograpy, the art of converting digital photography into digital painting. But, is that art? Definitely. All photography is art. Paintography is simply a development of all old artform. Galleries throughout the world have numerous exhibitions of black and white photography. The art is expressed through the skills of the photographer. An interesting expression, an unusual pose, a fine view […]

I’d like to explain to JobShuk members in some detail what the posts on my blog called PROFILE-PLUS are all about. First, there are many hundreds of members who have their Profiles posted on the site free-of-charge, not for a week, or for a month, but permanently, courtesy of Zvi Landsman. That’s worth its weight in gold, not fool’s gold. Second, I’m a creative […]

Selling products with Jingles can be traced back to 1923 when commercial radio was first introduced into the United States. The first singing advertisment "Have you Tried Wheaties" was specially written for a male quartet   who became known as the ‘Wheaties Quartet’. When television reached its peak during the economic boom in the 1950s following World War II the Jingle became a […]

Vilfredo Pareto, who was born in France but later moved to Italy with his family in 1858, made important contributions to economics, sociology and moral philosophy, especially in the study of income distribution. He made the well-known observation that 20% of the population of Italy owned 80% of the land. Joseph Juran, a Romanian Jew, born in […]

The master of put-me-down quotes George Bernard Shaw once quipped: "The only man I know who behaves sensibly is my tailor. He takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." Similar cases of ‘stick to the tried and trusted old methods’ occur throughout […]

Profile-Plus has been carefully designed to assist small business in Israel in many different ways.  Unusual stories and anecdotes are always interesting to read. Free publicity about the merits of a company is worth its weight in gold. Small start-up companies need a lot of exposure in the marketplace to become established. So many different angles to consider.  What always fascinates people are the Comeback […]

Who is Tanya Simkin? Just look at her most unusual and creative website. No templates, many abstract images and brief comments, yet cleverly disguised around this collection of original and unique ideas is a very talented and professional designer. Tanya’s team at Virtuti-D comprises an international collection of artists, each masterful in their own chosen field of expertise. Their […]

Profile-Plus. Sophistication Simplified Meet Moshe Egel-Tal, CEO of Israpay with the interesting slogan which simply states;    Sophistication Simplified It’s a well-known saying in the Arts that artistry doesn’t commence until technique has been mastered. Really, it’s no different in business. But let’s change ‘Artistry’ to ‘Sophistication’. That makes more sense in the cut-throat and competitive world of business. So, when Israpay […]

Free Offer to Jobshuk Members. There’s no catch, just real benefits. Would you like to have your story published in a blog for readers to understand more about you and your business? If the answer is yes, please drop me a line with details of your website and how you built the business together with your aims and objectives for developing it. Why […]

Don’t be fooled by those big advertising agencies. The glitz, the glamour and the sexy staff. LET’S FOCUS ON CREATIVE! Advertising agencies employ copywriters and pay them exhorbitant salaries. Copywriters who have never sold a thing in all their lives. Could they possibly sell something for you? Short answer. Not likely. And the agencies don’t care. They make their money on big fat […]

Who’s this guy with plenty to say? Well, I come from Down Under and made aliyah in 1999. In 1950 I joined a private business and stayed there for 40 years. My field of expertise was in marketing and advertising. Yep, I learnt plenty. Frankly, I think very few members of JobShuk are using this very unique […]

There’s no shortage of people out there offering good suggestions about writing clever copy. Websites with promises and sound advice are in abundance, but the catch is you won’t uncover the secrets of success unless you buy their book. Maybe good marketing for them, possibly little benefit to you. Good copywriting is more an art than a […]

In 1975, Simon Bolivar, an entrepreneur and visionary in Venezuela, created a unique social welfare system rescuing poverty-striken children from the slums. The program is exceptional and has produced amazing results. The system revolves around classical music. At age 2 years kids are taught basic rhythms and the language of music. By the time they are 4 they learn […]

Listen to your own voice on playback. Do you like what you hear? It’s a well-known fact that the majority of people surveyed after hearing their recorded voice are disappointed. Some are even horrified at what they hear. "Do I really sound like that?" For people who require convincing vocal communication for their livelihood such as selling, lecturing, […]