Lloyd is currently a freelance designer and animator who has worked with multi national Blue Chip corporates in the UK, Israel and US studios for both the media and information industry. with 15 years experience in Brand Identity, Communications and the Entertainment market. Lloyd began working in London for Local Government information and branding Moving on to the Private Sector, he took a Position with JCS Studios in Tel Aviv working with such names as Scitex, Bamba and Many Television Idents. Soon After he moved to UCM Media working accross the Atlantic with companies such as PictureTel, Oracle, HP and Compaq. In 1998 he set up his own company and worked with the Pan European launch of a new rewneable energy company called Unit [e] alongside Friends of the Earth, Greenpeace and WWF. In 2000 with two partners he set up The Pavement Studios concentrating on the Burgeoning DVD Market where the company went on to win awards and in a few years later the Pavement purchased a sister company in the Post production Industry called Pepper. Lloyd has worked as a creative Director and also managed legal and contractual negotiations for international projects and JV’s.www.lloydshaer.com